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SODA PREFERENCES OF FIRST YEAR COLLEGE
STUDENTS AT TECHNOLOGICAL INSTITUTE
OF THE PHILIPPINES, QUEZON CITY

In partial fulfillment of the requirements in English 123

Zoren Puno Delfino

March 2012
ACKNOWLEDGMENT

Before I get into the thick of the things I would like to add a few heartfelt words for the people who gave unending support right from the stage the idea of the research was conceived. I express my deep sense of gratitude & sincere thanks to those who have helped me in developing this research work. It is impossible to put out or classify the assistance; it is the feeling that matters, & not the value,

The researcher would like to express his sincerest appreciation and heart-felt gratitude to the following that in one way or another, made this study possible;

To Mrs. Arcenas, the research adviser, for his encouragement, wise guidance, and direction and untiring efforts in making this study a reality;

To the family and friends, who gave spiritual, moral and material support and understanding; and

Ultimately, a heart – felt thanks to GOD ALMIGHTY for the guidance, patience and courage HE has given during the hardships in making the research.

Chapter I
Introduction

Background of the Study

It is widely accepted that even in the old times until nowadays, soda or soft drinks quench our thirsts and refresh our body. People prepare them in any occasion, it is also a drink in their snacks sometimes or in short, soda is a part of the eating habits, on a purpose that it may be a thirst quencher and a pusher through blocked foods, or what so called a reliever from a person who is experiencing choking. Nowadays, soda come in so many different kinds, and everyone has his own favorite, soda must not be addicted, and it must be controlled, because too much soda drinking can lead to diabetes. In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900 (http://inventors.about.com/od/cstartinventions/a/coca_cola.htm).

Originating in Germany as Fanta Klare Zitrone ("Clear Lemon Fanta"), Sprite was introduced to the United States in 1961 to compete against 7-Up. In the 1980's, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the competitor with the Coca-Cola product. In large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1989. Sprite, as a lemon-lime soda, is referred to by consumers around the world in a variety of ways. It is called lemonade in Australia and New Zealand. In Ireland and Canada, Sprite and 7-up are interchangeable and, when asked, a person may say Sprite or 7-up to mean the same drink. In South...
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