MKT657 STRATEGIC MARKETING MANAGEMENT
SEM: MAR – JUN 2013
GROUP: EBMM8A & EBMM8AT
This is for INDIVIDUAL ASSIGNMENT. Each student has been assigned a case study taken from the textbook. Students must follow the following guidelines when doing the case analysis: 1. Case synopsis – provide a brief/short summary of the case 2. Highlight the main strategic marketing issues in the case 3. Answer all the case questions as listed here.
4. Provide some value-added update and information of the case 5. Brief conclusion (if necessary)
6. Provide a list of references used.
This assignment contributes 10% to the overall course of MKT657.Answers should be concise and should not exceed more than 5 pages. All assignments must be submitted by the last lecture of the semester for grading. Date of Submission is by 9 June 2013. Failure to do so on this date will jeopardize the grade awarded. The assignment should be typed (one and half spaced), font type, Arial and font size, 12. Please provide name, student ID & handphone contact along with the title of the case on cover page. Length for the project will be 3-5 pages although length will have very little to do with your grade. The grading of your papers will be based on the following criteria: content, documentation, grammar, spelling & proper sentence structure, clarity of presentation, attention to details, use of marketing concepts discussed in class. A list of references/citations used in the assignment is required.
|NAME OF STUDENT |INDIVIDUAL ASSIGNMENT |DATE OF SUBMISSION | | |Case Questions | | |ERDIANA BINTI MOHD AMIN | | 9 June 2013 | |IRDANASHILA BINTI MAT NASHIR |PROCTER & GAMBLE Pg 338-339 | | |NUR ZULIANA BT MUHAMAD SULAILI |Provide a brief SWOT analysis for P & G. | | |RABIATUL ADAWIAH BINTI ABDUL RAHMAN |P&G’s impressive portfolio includes some of the | | |ADZLENNA BINTI ISA |strongest brand names in the world. What are some of | | | |the challenges and risks associated with being the | | | |market leader in so many categories? | | | |With social media becoming increasingly important and | | | |fewer people watching traditional commercials on | | | |television, what does P&G need to do to maintain its | | | |strong brand images? | | | |What risks do you feel P&G will face going forward? | | |KHALAWIAH NUR BINTI JAMALUDDIN | | 9 June 2013 | |MOHAMAD ABDUL KADIR BIN MUHAMMAD |MCDONALD’S Pg 340-341 | | |MUNIRAH BINTI MAZLAN |Provide a brief SWOT analysis for McDonalds. | | |NORHAFIZAH BINTI ABDUL JALIL |What...
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