Priyagold History

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A RESARCH REPORT
ON

A report submitted to IIMT COLLEGE OF MANAGEMENT for the partial fulfillment of Post Graduate Diploma in Management

Submitted To Submitted by:
Mr. Girish Kathuria Tarun Sharma
PGDM-IVth Sem
Batch: 2008-2010

iimt college of management, Greater Noida

DECLARATION

I, Tarun Sharma to declare that the research project report entitled “MARKETING

STRATEGIES OF PRIYAGOLD” being submitted for the partial fulfillment of the requirement

for Post Graduate Diploma In Management is my own endeavors and it has not been submitted

earlier to any institution/university for any degree.

Place: (Tarun Sharma)
Date:

ACKNOWLEDGEMENT
My first regards are to almighty God, it was my great trust and belief on him which enabled me to move on the righteous path. First of all my whole gratitude towards Mr. Rajeev Gupta, Faculty, IIMT College Of Management, Greater Noida for having given me the opportunity to do a research on the topic MARKETING Strategies of PRIYAGOLD . I also express thanks to my friends who help me in the successes fully completion of my research report.

Tarun Sharma

PREFACE
To start any business the success entirely depends on the marketing research done about the particular product and the consumer attitude towards the product. Marketing research plays a vital role in a business to make it success. The topic for research was “MARKETING STRATEGIES OF PRIYAGOLD”

I have tried to put my best effort to complete this task on the basis of skill that I have achieved during my studies in the institute. I have tried to put my maximum effort to get the accurate statistical data, if any error or any mistake in collecting the data, please ignore it. In this research work, a survey was conducted about the prescribing preferences of consumer, the market share of various brands of biscuits. The survey was conducted in New Delhi. A sample of 200 retailers had been taken.

table of contents
CHAPTER I PAGE NO.

* COVER & TITLE PAGE 1

CHAPTER II

* DECLARATION 2

* ACKNOWLEDGEMENT 3

* PREFACE 4

* SYNOPSIS 8

* EXECUTIVE SUMMARY 9

CHAPTER III

* INTRODUCTION 10

* AREA OF STUDY 11

* RESEARCH OBJECTIVE 12

* DATA COLLECTION METHOD 20

CHAPTER IV

LITERATURE REVIEW 22

CHAPTER V

COMPANY PROFILE 26 INDUSTRY PROFILE 27 MARKETING STRATEGIES 31 MANAGEMENT HIERARCHY 33 COMPARISON WITH OTHER BUSINESS 37

CHAPTER VI

PROJECT SUMMARY...
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