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An Industry Internship Report on
“Horizontal Expansion”-Identifying And Fixing Additional Outlets For Coca-Cola In And Around Kompally
for

Submitted By:
D.GANESH
Submitted To:

Corporate Guide: Faculty Guide:
P. MAHESH MR.ANIL KUMAR
(Area Sales Manager) (professor of Marketing)

ACKNOWLEDGEMENT

Hindustan Coca-Cola Beverages Pvt. Limited, Ameenpur for giving opportunity to associate myself to the world’s largest soft drink company and to carry out my project titled “HORIZONTAL EXPANSION”.

I am sincerely thankful to Mr. P MAHESH (AREA SALES MANAGER) under whose guidance I have successfully completed this project and the time spend with constant encouragement, warm response and for filling every gap with valuable ideas that has made this project successful. I would also give special thanks to all the outlet holders to whom, I visited for the support, information, co-operation, advice to complete my project details would also given my sincere thanks to all the staff and the members of Hindustan Coca-Cola Beverages Private Limited.
I am truly grateful to my faculty Guide Prof. ANIL KUMAR, Siva Sivani Institute of Management, for helping me with the subject matter of the project and for constantly monitoring my progress. Their suggestions have been greatly beneficial for me in completing my project.

CONTENTS

CHAPTER 1 PAGE NO
1.1. INTRODUCTION 4 1.2. SCOPE OF THE STUDY 4
1.3. OBJECTIVE OF THE STUDY 4 1.4. SIGNIFICANCE OF THE STUDY 4 1.5. LITERATURE REVIEW 5

CHAPTER 2
2.1. INDUSTRY PROFILE 7 2.2. COMPANY PROFILE 10 2.3. PRICES 18 2.4. PROMOTION 19 2.5. BUSINESS MODEL 20 2.6. DISTRIBUTION 21 CHAPTER 3

3.1. OBJECTIVE 22 CHAPTER 4
4.1. DATA ANALYSIS 24 4.2. SWOT ANALYSIS 43 4.3. FINDINGS 44 4.4. ON THE JOB TAINING (OJT) 45

CHAPTER 5
5.1. CONCLUSION 46
5.2. BIBILOGRAPHY 46
5.3. BOOKS 46 CHAPTER-1
INTRODUCTION

Introduction:
The Indian Soft-Drink Industry is a 3500 crore rupee Industry comprised of consumer’s throughout the country, and of all ages. The industry has been comprised of...
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