Stakeholders and Preferences Founders of Twitter: Jack (Chairman), Evan (CEO) and Biz (Creative Director) want to their company to grow and succeed in the long run. As well, they want to find a safer way to utilize the database, which contains personal information and personal messages, to generate revenue, and respect their legal and ethical obligation to their users at the same time. Users of Twitter: They use Twitter to share personal information and keep their followers up to date with new events. They want to make sure the company is protecting their privacy and their personal information is not being used in any unethical or illegal way. The two Partners: Google and Microsoft are both very interested in the data-mining project as they see the potential of generating large amount of revenue. They work with Twitter to find a way to effectively use data to generate revenue. Meanwhile, they are both concerned over privacy issues, given the sensitive information they are dealing with. Regulators: Oversee Twitter from a legal perspective. They provide guidelines on how to use personal information in a way that protects Twitter users’ privacy. They make sure Twitter follows the privacy laws and they actively make changes to the law to deal with arising issues. Government: They make sure Twitter practices its business under the laws and make sure that Twitter provides benefit to the society, instead of harm. Other Developers and Marketers: Developers, such as SalesForce.com, develop application for other organizations to take advantage of Twitter’s public tweets as a way of making profit. Marketers want to use Twitter’s information to make money as well. They depend on valuable information they obtain from Twitter to make money and would not want Twitter to take a way this right/ this market. Issues Facing the Founders of Twitter Issue 1: Company’s lack of long term revenue generating plan Twitter’s main source of capital is from venture capital and...
Please join StudyMode to read the full document