Principles of Marketing in Financial Industry

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Principles of Marketing Financial Services
Assignment - 1
Banking Industry in Canada

Gaurav Sahdev

Introduction:
According to the World Economic Forum Canada has the safest banking system in the world, lead by the Big Five Canadian Banks i.e Royal Bank of Canada, BMO, CIBC, TD, Scotia Bank. Financial markets consist of markets for money, bonds, equities, derivatives, and foreign exchange. It is the channel through which savings become investments, and through which money and financial claims are transferred and settled. The Banks in Canada works with other agencies and market participants to promote the safe and efficient operation of the system's key elements. The Bank: * provides liquidity to the system

* gives policy advice to the federal government on the design and development of the financial system

http://www.canadabanks.net/Banks.aspx, http://www.bankofcanada.ca/en/markets/markets_sub.html

Market Share:
RBC is leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. RBC serves close to 18 million personal, businesses, public sector and institutional clients through offices in Canada, the U.S. and 51 other countries.

As far as market share is concerned in Canada,
RBC has a 26% share of the market for current accounts —
It has a 9.3% lead over Toronto-Dominion Bank;
It has a 12% share of loans, which is 2.3% more than Bank of Montreal It has 19% of small business banking is with RBC, which is a 3% lead over TD RBC leads with 23% in commercial banking which 10% more than TD.

http://network.nationalpost.com/np/blogs/tradingdesk/archive/2007/04/26/royal-bank-plays-up-market-share-supremacy.aspx#ixzz10Kbif7Cy, http://www.rbc.com/aboutus/index.html

Major Players:

Official names| Assets| Deposits| Capitalization| Branches (Canada only)| Employees...
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