Principles of Management 303
May 18, 2011
Target was not always called by that name; the company originally was founded in Minneapolis, Minnesota. It used to be known as Dayton Dry Good Company which was formed in 1902. “Target was once just a small piece of the much larger Dayton Hudson Corporation, a retailer with roots in the late nineteenth century. In 2000, Dayton Hudson (DH) officials renamed the company, the Target Corporation”. Target Reference. (undefined). http://www.referenceforbusiness.com/businesses/M-Z/Target-Corporation.html. Since May of 2010, every state in the United States, besides Vermont has a Target or Super Target. Target is the 2nd largest Retailer in the United States besides Wal-Mart and it is ranked 30th on the Fortune 500 companies.
“Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less”. Target.com. (2011). http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699.
“One of the strongest features about Target is that the consumer enjoys being there. There store is always clean and the way it is set up is so aesthetically pleasing it's as if each shelf were specifically shelved just for you. Even the setup of the store is maneuverable and the bright colors draw you into the store. What makes the experience even better is that there are great deals here. Jasmine Watts”. (July 22, 2009).
http://www.associatedcontent.com/article/1960466/swot_analysis_of_the_target_company.html?cat=3. Target is well known for its cheap prices and variety of items for sale. You can shop at Target all
year around and it has great seasonal discounts on items yearly round. You can buy a variety of
items in one place such as, groceries, electronics, apparel, home improvement items and so on.
With the addition of P-Fresh...