Principles of Management 303

S.W.O.T ANALYSIS

Principles of Management 303
May 18, 2011

Target was not always called by that name; the company originally was founded in
Minneapolis, Minnesota. It used to be known as Dayton Dry Good Company which was formed
in 1902. “Target was once just a small piece of the much larger Dayton Hudson Corporation, a
retailer with roots in the late nineteenth century. In 2000, Dayton Hudson (DH) officials renamed
the company, the Target Corporation”. Target Reference. (undefined).
http://www.referenceforbusiness.com/businesses/M-Z/Target-Corporation.html.   Since May of
2010, every state in the United States, besides Vermont has a Target or Super Target. Target is
the 2nd largest Retailer in the United States besides Wal-Mart and it is ranked 30th on the Fortune
500 companies.
“Our mission is to make Target the preferred shopping destination for our guests by
delivering outstanding value, continuous innovation and an exceptional guest experience by
consistently fulfilling our Expect More. Pay Less”. Target.com. (2011).
http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699.
“One of the strongest features about Target is that the consumer enjoys being there. There
store is always clean and the way it is set up is so aesthetically pleasing it's as if each shelf were
specifically shelved just for you. Even the setup of the store is maneuverable and the bright
colors draw you into the store. What makes the experience even better is that there are great
deals here. Jasmine Watts”. (July 22, 2009).
http://www.associatedcontent.com/article/1960466/swot_analysis_of_the_target_company.html?cat=3.  
Target is well known for its cheap prices and variety of items for sale. You can shop at Target all
year around and it has great seasonal discounts on items yearly round. You can buy a variety of
items in one place such as, groceries, electronics, apparel, home improvement items and so on.
With the... [continues]

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