Principles of Management

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Principles of management APPLIED RESEARCH
NIKE

Troy Trevino

Park University Internet Campus

A course paper presented to the School for Arts and Sciences and Distance Learning

in partial fulfillment of the requirements for the degree of

Baccalaureate
Principles of Management
Park University
March, 2013

This paper or presentation is my own work. Any assistance I received in its preparation is acknowledged within the paper or presentation, in accordance with Park University academic honesty policies. If I used data, ideas, words, diagrams, pictures, or other information from any source, I have cited the sources fully and completely in a citation within the paper and also listed on the reference page. This includes sources which I have quoted or that I have paraphrased. Furthermore, I certify that this paper or presentation was prepared by me specifically for this class and has not been submitted, in whole or in part, to any other class in this University or elsewhere, or used for any purpose other than satisfying the requirements of this class, except that I am allowed to submit the paper or presentation to a professional publication, peer reviewed journal, or professional conference. This is not a draft, and is submitted for grading to satisfy in part the requirements for this course and the program(s) in which I am enrolled. In typing my name following the word 'Signature', I intend that this certification will have the same authority and authenticity as a document executed with my hand-written signature.

Type Signature: Carlos Filho TABLE OF CONTENTS
Page

INTRODUCTION3

BODY4

Diversity Management4

Ethical, Social, and Legal Responsibilities4

International Business5

General and Strategic Planning6
Organizing Work and Synergism7

Organization Structure and Chart7

Work Team Utilization8

Staffing9

Employee Training and Development9

Motivating Employees10

Leadership and Management11

Managing Conflict and Stress16

Managing Change16

Controlling17

Appraising and Rewarding17

Operations Management and Plans18

Operations Control19

CONCLUSION19
REFERENCES20
INTRODUCTION
Nike is the largest footwear and the sportswear planet, present in about 140 countries. Its quality is based on the performance and reliability of shoes, apparel and equipment, development of new products, the price, the brand identity through marketing and communication actions, and in support of relations with consumers. The principal business activities involve research, design and product development and marketing.

Nike products are manufactured by third party companies, usually outside U.S. - except part of garments, which are also produced in the USA. The footwear products are designed primarily for athletes endorsed by Nike, only to be adapted to the general public who use them not only for physical activities, but mainly for everyday and leisure proposals.

The categories of footwear sales leaders are: running, basketball, child, cross-training and feminine. However, there are also segments: outdoor activities, tennis, golf, football, baseball, cycling, volleyball, wrestling, water activities, hiking and climbing, and other recreational activities. The area of sports clothing and accessories complements the line of footwear in various categories exposed.

Nike is present in 140 countries and operates 19 distribution centers in Europe, Asia, Australia, Latin America and Canada, and also distributes its products through independent...
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