Principles of Business Sba

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  • Topic: Variable cost, Marketing, Costs
  • Pages : 7 (1749 words )
  • Download(s) : 884
  • Published : January 15, 2013
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Table of Contents
Page
Introduction ………………………………………………………………………………………………………………. 3
Mission ………………………………………………………………………………………………………………. 4

Organizational Structure ………………………………………………………………………………………………. 5

Market Research …………………………………………………………………………………………………………… 6-7

Product/Service ……………………………………………………………………………………………………………. 8

Pricing Strategy …………………………………………………………………………………………………………… 9

Place and Distribution …………………………………………………………………………………………………… 10

Promotion Mix ………………………………………………………………………………………………………….. 11

Government Regulation …………………………………………………………………………………………….. 12

Use of Technology ………………………………………………………………………………………………………… 13

Customer Complaints …………………………………………………………………………………………………… 14

Ethical Issues ………………………………………………………………………………………………………………… 15

Bibliography ………………………………………………………………………………………………………………….. 16

Introduction
Eclipse will be a sole proprietorship established in 2017 on the twin island state of Antigua and Barbuda. The business will provide a vast variety of shoes targeting young adults. Products from designers such as Jessica Simpson, Christian Louboutin and Steve Madden will be offered together with brands such as Converse, Vans, and Nike.

Mission
In order to obtain leadership in this industry, Eclipse will pursue the mission “To be the premier supplier of contemporary shoes in Antigua and Barbuda, providing superior customer experience and exceptional quality.” As a result the following objectives will assist management in accomplishing the mission of the business: * To provide products durable in quality

* To provide trendsetting styles that will appeal to fashion savvy customers * To provide competitive and affordable prices without compromising quality Justification of Location
Eclipse will be located in Redcliffe Quay, St. John’s, Antigua. This location is ideal because it is located in the heart of the city in close proximity to the Heritage Quay Duty free shopping area. This will allow passengers disembarking Cruise Ships visiting Antigua to have easy access to the business as well local customers shopping in St. John’s.

Organizational Structure – Marketing Department
An organizational chart is one that depicts the well-planned relationship between the individuals in the organization and the functions that they perform in relation to the stated goals of the firm. Eclipse will pursue a Line Organizational structure that will enable management to make decisions easily, Control it easier, and enhancing flexibility making it very easy to adapt as circumstances change.

Sales Manager: Responsibilities include:
* Recruiting and training sales staff
* Supervising, motivating and monitoring the sales team’s performance. * Managing all advertising of the business.

Sales Clerk: Responsibilities include:
* Maintaining the store’s display of merchandise
* Recommending items to the customers depending on their needs * Managing the storeroom

Cashier: Responsibilities include:
* Processing all cash receipts
* Preparing an end-of-day cash report

Market Research

Market Research is based on gaining intelligence on the marketing factors or activities that affect a product and its sale. It also involves studying the behavior patterns of consumers who buy the product and identifying their likes and dislikes. The advantages of market research are: It provides an insight into what the consumers want and helps the business to decide on the best method that could be used to target consumers.

Target Population
Eclipse has chosen to target teenagers and young adults in the age range of (15-20) and (21-35). Current market trend for the age range 15-20 includes consumers who are...
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