Principles of Business Communication

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1. Message
Communication process




Communication process has seven main elements:
* Sender: the person who has st to communicate.
* Message: what needs to be communicated.
* Receiver: the person who will receive the message.
* Feedback: the receiver’s repsonse to the attempt by the sender to send the message. * Channel: the means of communication.
* Context: circumstances within which communication takes place. * Interference: stimulus that interferes with communication process. Communication process:
* Sender: - An individual, group, or organization who initiate the communication. * Experiences, attitudes, knowledge, skills, perceptions, and culture influence communication. * Message: Verbal utterances and nonverbal behaviours to which meaning is attribute during communication. * Encoding: the process of putting thoughts and feelings into words and nonverbal cues. * Channels: - the vehicle for the message. Oral – written – nonverbal behaviours. * Decoding: the process of interpreting another’s message. Conducted by the receiver. * The receiver: the individual, or individuals to whom the message is directed. Experiences, skills, knowledge, attitudes, perceptions, and culture influence communication. * Feedback: the final link in the chain of the communication process. Gives the communication continuity. Indicates understanding or misunderstanding of the message. Stimulate further communication and discussion.

2. Communication functions:
- We communicate to meet our social needs.
- We communicate to develop and maintain our sense of self. Through our interactions, we learn who we are, what we are good at, and how people react to how we behave. Eg:
- We communicate to develop relationships.
- We communicate to exchange information.
- We communicate to influence others.
Eg: pursuade your supervisor to alter your...
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