Principles and Policies of Health Promotion

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Health Promotion policy OCB
Final 2009

Department medical
Geneviève Loots

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Table of contents
1. 2. Introduction .................................................................................................. 3 Some Health Promotion definitions ................................................................. 3 2.1 From WHO.................................................................................................. 3 2.2 From John Hubley, "Communicating Health" ................................................. 4 3. Health Promotion within the OCB.................................................................... 5 3.1 Definition ............................................................................................... 5 3.2 Key principles for Health Promotion.......................................................... 6 3.3 Roles and profiles: .................................................................................. 7 4. Why is MSF involved in Health Promotion? ...................................................... 8 5. Health promotion as a transversal axe .......................................................... 11 5.1 Health Promotion activities to consider per health problem .......................... 11 5.2 Minimum package of Health Promotion activities ......................................... 13 5.3 Health Promotion within Operational Field of intervention ............................ 13 Field of intervention I: Assistance to population in violent setting ....................... 13 Field of intervention II: Extreme health gap ...................................................... 13 Field of intervention III: Epidemics and endemics ............................................. 14 Field of intervention IV: Assistance for victims of natural catastrophes ............... 14 6. Some definitions .......................................................................................... 15 7. Bibliography ................................................................................................ 17 8. Annex 1 “MSF & prevention” ........................................................................ 17

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1.

Introduction

Historically, MSF is involved with IEC (Information, Education and Communication) activities or project since almost 10 years. It mainly started in 2 parallel directions: Within the HIV/AIDS vertical project developed before the introduction of ART we used to develop prevention project to reduce the spread of infection in the general community and amongst target groups (mass communication campaign to change the behaviour of the community) Within the Water, Hygiene & Sanitation project, hygiene promotion activities were developed to promote the use of the water & sanitation facilities in the communities but also to adapt the behaviour of the pop in regards to these facilities

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In April 2006, an IEC workshop was organised in the OCB in order to structure the IEC activities on the field1. From there the I.E.C activities have been redefined and a change of the terminology to Health Promotion was adopted. This change in terminology was adopted to avoid misunderstanding and confusion with the activities of communication department but also to fall within the framework of our medical activities. This policy paper is written in order to explain why MSF is involved in Health Promotion and to set a framework for the Health Promotion activities; it’s not a guide on the implementation of the activities. It will continuously evolve with the experiences gained over time.

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Some Health Promotion definitions

2.1 From WHO
Health promotion is the process of enabling people to increase control over, and to improve 2 their health. Health promotion represents a comprehensive social and political process, it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social,...
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