Principleof Management

MOUNT MERU UNIVERSITY

THE IMPACT OF NETWORK MARKETING IN IMPROVING THE ECONOMIC AND SOCIAL WELL BEING OF THE ARUSHA COMMUNITY. CASE STUDY FOREVER LIVING PRODUCTS

By

Hedwiga G. Mchaki

A RESEARCH PROPOSAL SUBMITTED TO THE FACULTY OF THEOLOGY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN COMMUNITY DEVELOPMENT

………………………………
Mr. Madondo, Silas SUPERVISOR

…………………………. DR. D. KIULA POST GRADUATE STUDIES DIRECTOR, MACD PROGRAMME

April, 2012

Table of Contents List of Acronyms 1
Introduction and Background………………………………………………………………....1 1.1 Background of the Study 1 1.2 Statement of the Problem. 3 1.3 Purpose 3 1.4 Objectives: 3 1.5 Research Sub-questions 4 1.6 Research Hypotheses 4 1.7 Assumption of the study 4 1.8 Conceptual framework of the study 4 1.9 Significance of the Study 7 1.10 Scope of the Study 8 1.10 Organization of the Dissertation 8 1.11 Definition of Terms 8
Literature review……………………………...……………………………………………….9 2.2 Concepts and theories of network marketing 9 2.3 Understanding Network Marketing 9 2.4 Challenges in Network Marketing 10 2.5 Network Marketing challenges in Tanzania 11 2.6 Home Based Business 12 2.7 Time leverage in NM 13 2.8 Distribution chain of Products 14 2.9 Personal Development in Network Marketing 16 2.10 Getting the support you need 17 2.11 Sign for Best Network Marketing 17 2.11.1 Well-organized marketing campaigns 17 2.11.2 Training 17 2.11.3 Community support 18 2.11.4 Customer support 18 2.11.5 Fair compensation plan 18 2.12 The Real Problems with Network Marketing and Multi-Level Marketing 18 2.13 Communication Challenge 19
Methodology 21 3.3 Selection of the Case Study 21 3.4 Research design 22

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