Principle of Management

Topics: Management, Refugee, Pakistan Telecommunication Company Ltd Pages: 5 (1651 words) Published: January 7, 2013
Principle of management

Project report on PTCL:

Submitted to:
Madam Mehwish
Submitted by:

Dated of submission:
24th dec,2012

* PTCL function of management:
Goods and services that consumers need must be supplied and the means by which they can purchase these goods and services must be provided. Management’s role must therefore be to provide this in the most efficient manner by combining factors of production and distribution and directing the efforts of the people concerned tot he given purpose. The functions of management uniquely describe managers' jobs. The functions of management performed by PTCL are planning, organizing, leading, and controlling. 1. Planning: PTCL involves mapping out exactly how to achieve a particular goal. For example, that the PTCL’s goal is to improve company sales. The manager first needs to decide which steps are necessary to accomplish that goal. These steps may include increasing advertising, inventory, and sales staff. These necessary steps are developed into a plan. When the plan is in place, the manager can follow it to accomplish the goal of improving company sales. 2. Organizing: Then the manager organize the team and materials according to plan. Then he assigns the work and give authority that are very important for organizing. 3. Staffing: After that he discerns his area's needs and may decide to breif up his staffing by recruiting, selecting, training, and developing employees. He often works with the company's human resources department to accomplish the goal. 4. Leading: THEN he do more than just plan, organize, and staff his team to achieve a goal. So he must also lead the PTCL by motivating, communicating, guiding, and encouraging. Then he coach, assist, and solve the problems with employees. 5. Controlling: After the other elements are in place, his job is not finished. He needs to continuously check results against goals and take any corrective actions necessary to make sure that his area's plans remain on track. If any of the above functions are missing then management can't intelligently undertake any of the other basic managerial activities so without planning organization can’t organize and vise versa. * Competitive advantage over other market player:

 PTCL has gained a distinct competitive edge over other telecom operators because of its continued introduction of innovative products and services that are in line with consumers’ needs. Comprising the ‘PTCL Eco System’, these include Phone, Internet, IPTV, Videophone, Wireless, On the Go Cloud, Tablet, Smartphone and IPTV on Tablet. The importance of viral space digital marketing, social media Internet marketing and mobile marketing are the essential new tools for company to maintain innovative edge over others. Today, we are living in a new marketing millennium in which technology is impacting marketing. So, PTCL’s technology shift has also brought a marketing shift for the company in which they are focusing on the futuristic innovation of their products and services for consumers. The efforts of the company, not only brought a dynamic change in the perception and redefine its image, but they also changed the lifestyle of its customers. PTCL products and services are creatively addressing affordability, quality, utility and identity needs of consumers. Due to good investment, flexible network, a clear understanding of emerging technologies and customer-focused products, PTCL understand and meet the wishes of customer’s aspirations.

* Organization culture(PTCL):
Organizational Structure describes the organization's formal framework or system of communication and authority. In other words, the organization structure sets forth each principal, management position and helps to define authority, responsibility and accountability. An organization chart is essential to the development of a cost system and cost...
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