Principle of Business

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Description of Business
The business shall be called LONG’S COMPUTERS AND MORE LIMITED. It shall be a private enterprise owned by Akeam Long and members of the Long’s family. This will be focusing mainly on Services and Marketing. This business will involve the repairing of computers, laptops and the selling of computers and accessories. The objectives of the firm will be to:

- give our customers the best prices on computers and games. -Good quality products that will satisfy our customers.
-provides customers with a secure and safe environment for easy shopping -To provide to the customers with great customer service.

The business shall be located on the Pavilion Mall, 10 Constant Spring Road, in the parish of St. Andrew in the vicinity of Half Way Tree. This location would be ideal for the establishing of Long’s Computer’s and More Limited due to the following reasons: * Half Way Tree is a very popular and busy area frequented by a wide range of possible customers, including business professionals and students from high schools and tertiary institutions. * It is in close proximity to the bus terminus which is a central location for many persons traveling. * Parking places are readily available at different locations in and around these areas. * Half Way Tree is a central point for all shoppers.

SELECTION OF Appropriate labour
For the proper functioning of this business the following positions will need to be filled: Skilled, semi-skilled and unskilled workers, totaling about thirty persons. These persons are needed for the smooth functioning of the business and will be stationed in their different departments. Skilled:- Managers, Secretary, Accountant and Technicians.

Semi-skilled:- Sales clerk, billing clerks, cashiers and telephone operators Unskilled:- cleaners, packers, deliveryman and warehouse attendants 1. Floor Manager:-
This person will be responsible for supervising all floor staff, maintaining order and discipline within the store and aiding in and providing appropriate solutions to problems customers may encounter or report.

2. Sales Assistants:-
These persons will aid customers in the selection of the appropriate items to suit their needs, ensure that the customer is fully aware of the use of the items they chose and aid in the finalizing of the sale transaction.

3. Computer Technicians:-
In charge of repairs and maintenance of customers computers or games brought to the store, also the assembling of computers after the parts are purchase if the customer wishes to use this medium.

Fixed capital refers to the capital that is of a lasting nature and does not change while working. The sources of fixed capital for this business will be its furniture and fixtures, Desktop machines and cash register. The money to start this business will come from personal savings in the bank as well as loans borrowed from local bank. Working capital refers to the capital that changes its form during work, my sources will be goods purchase for resale, namely computers, games and its accessories. These will be imported from overseas companies, Hewilett Pachard, Dell, Microsoft and Acer.

The role of an entrepreneur is to move resources from an area of lower productivity and lower yields to an area of higher productivity and higher yields. Also an entrepreneur is a person who is willing to start a business regardless of the risk and uncertainties in order to satisfy the demands of his/her prospective customers. The functions of an entrepreneur are:

* Organizing to conceive an idea to launch the project and to program the structure of business. * The entrepreneur is responsible for marketing and advertising to maximize his/her business by selling them in the market. * He decides the scale of business in accordance with the provision...
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