Princess Cruise Case Study

Topics: Princess Cruises, Holland America Line, Cruise lines Pages: 14 (4493 words) Published: July 28, 2008

“I wish I can escape…” once in a while everyone wishes it, especially when you are really busy. You go work, school, or even both in a day and it seems like 24 hours is not enough in a day for you. You have assignments and projects, still need to clean house, do laundry, send e-mails to friends, and so on. You barely have any chance to have days just to relax and do nothing…and you dream about going on vacation and letting other people take care of you, stay in a nice hotel room, eat fabulous food, forget about everything that you need to deal when you are at home. Princess Cruises gives you the opportunity to make your dream come true, with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities.

The History
Princess Cruise is one of the largest cruise lines in the world. They have more than 700,000 passengers every year and take them to world wide destinations; six continents and about 260 ports in the world. They only owned one ship when they started then they got 15 ships today. Their first ship was called “Princess Patricia” from Canadian Pacific Rail. The ship name is where their company name created. Princess Patricia cruised to Mexico’s West Coast in 1965 to 1966 during winter terms. Princess Patricia cruise got fame and high demand, which is the time when Princess Cruises purchased another cruise line, “Princess Italia” to gain more capacity in order to fulfill all the demands they have got from customers.

In 1971 when they chartered SS Carla they renamed the Princess Italia to “Princess Carla”. In 1974 the Princess Cruises was exquisite by Peninsular and Oriental Stream Navigation Company (P&O). They were looking for ways to increase their popularity and decided to negotiate with P&O. After being a business partner with P&O Princess Cruises became a No.1 West Coast cruise line. In 1984 they began to have a different and upgraded ship, “Royal Princess” and that was the point they started to have “super ships”. As a result of another acquisition of Sitmar Cruises allowed them to have additional ships, their company became recognized all over the world when a show called the “Love Boat” hit airwaves all across America. The “Love Boat” became a huge success which brought on success to a great extent for Princess Cruises. It was a Princess Cruises boat that was used in the show and it was the show that brought Princess Cruises millions of customers each year, catering to the needs of ocean lover’s across the country. In 1990 they got 70,000 ton ship “Crown Princess” and also “Regal Princess” in 1991. However, there were some ships which retired from their cruise line. In 1993 “Dawn Princess” was retired but they got “Golden Princess” to replace the spot. In 1995 “Fair Princess” also retired from retired from Princess cruise. In 1995 they went to a new era which introduces new designs of ships and also dining, entertainment options for customers; they started to provide 24 hour dining system, private balcony for rooms, and more. In 1998 they got world’s largest 109,000 ton ship called “Grand Princess” which got update for all the features they have such as ship design, dining, and entertainment. In 2000 Princess Cruises was de-merged from P&O but in 2003 their ownership was changed to P&O once again with Carnival Corporation. Since then Princess Cruises is knows as a world’s leading cruise lines.

Carnival cruise line is now one of the largest cruise companies in the world. There are twelve leading cruise brands which include Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn Cruise Lines and Windstar Cruises in North America; P&O Cruises, Cunard Line, Ocean Village and Swan Hellenic in the United Kingdom; AIDA in Germany; Costa Cruises in southern Europe; and P&O Cruises in Australia. Carnival Corporation was first founded in 1972 by Ted Arison under the name of Carnival Cruise...
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