Primark Case Study

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FEBRUARY 2009

MBA
Semester 1
Technology and Management in the Information Age

PRIMARK

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LIST OF GROUP MEMBERS
|Surname |First Name |Student ID Number | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

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CONTENTS

1. EXECUTIVE SUMMARY…………………………………………….....

2. INTRODUCTION……………………………………..………………….

2.1Background of Primark………………………………………….... 2.2Key Aims of Primark……………………………………………....

3. ACADEMIC LITERATURE……………………………………………..

1. Globalisation…………………………………………………….. 2. Strategic Analysis…..……………………………………………. 3. Supply Chain…………………………………………………… 4. Five Forces Model……………………………………………...……. 5. Just In Time Management………………………………… 6. Total Quality Management………………………………………… 3.7 Planned organisational change………….…………………

4. ORGANISATIONAL ANALYSIS……………………………….………

4.1Operational Strategies………………………………………………. 4.2SWOT Analysis…………………………………………………….... 4.3PEST Analysis…………………………………………….. 4.4Ethical strategies………………………………………………… 4.5Competitive Advantages of Primark…………………………...… 4.6Case Study on Primark in India……………………………..........

5. APPLICATION OF MANAGEMENT THEORY TO PRACTICES.....

6. CONCLUSION……………………………………………………...…….

7. RECOMMENDATIONS…………………………………………………

CONTENTS

8. APPENDIX……………………………………………………………….. Appendix 1……………………………………………………………….... Appendix 2………………………………………………………………… Appendix 3……………………………………………………………...….

9. REFERENCES……………………………………………………..……..

10. BIBLIOGRAPHY……………………………………………...…………. 1.0EXECUTIVE SUMMARY

Primark Stores Limited is an Irish clothing retailer. Its stores are located in various regions like United Kingdom, Ireland, and Spain. Within this area of responsibility, Primark stores outnumbered other clothing retailer business, with one hundred sixty one stores overall distributed in three major regions: one hundred twenty-five in the United Kingdom, thirty-four in Ireland and eight in Spain. The company positions itself as marketing fashionable at cutthroat prices. The original clothing store was established by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969. After various success in clothing business, great profits and gross income led them to open stores in local and regional areas. It acquired various premises in different business centers within its local and regional areas which eventually generate more profits and income. Primark is known for selling clothes at the budget end of the market. Its success is based on sourcing supply, making clothes with simple designs and fabrics and targets young, fashion-conscious individuals ages...
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