Pricing of "Ingman" Laurynas Kolka

Only available on StudyMode
  • Download(s) : 110
  • Published : April 15, 2013
Open Document
Text Preview
VILNIUS GEDIMINAS TECHNICAL UNIVERSITY
FACULTY OF BUSINESS MANAGEMENT
Department of FINANCE ENGINEERING

COURSE PROJECT
Organizing the pricing strategy of CJSC “Ingman ledai”

Student: Laurynas Kolka, Mvfu-10/1
Academic supervisor: Indrė Lapinskaitė

Vilnius, 2013
CONTENT
CONTENT2
1.INTRODUCTION3
2.THEORETICAL ASPECTS OF PRICING4
1.1Price concept4
1.2Pricing methods5
1.3Factors that influence pricing decisions7
1.4Price policy and its objectives9
1.5Price strategy and its objectives11
1.6Pricing in different types of market12
1.7System of discounts14
2. PRACTICAL PART15
2.1Company profile and brief description15
1.1.1.Company's legal form of organization16
1.1.2.Company commercial - economic activity description16
1.1.3.Product market analysis17
2.1Industry and market definition17
3.VIVA ice cream price determination of 100 pcs18
3.1Companies pricing methods18
3.2VIVA vanilla ice cream EXW price calculation18
3.3Product sales to the consumer pricing20
3.4Break-even pricing method21
3.5Optimal price level determination23
3.6Existing enterprise pricing strategy for discounts32
4.CONCLUSION33
5.REFERENCES34

1. INTRODUCTION

Pricing problems in the economy have always been quite complicated and insufficiently researched, and the price - a very important social and economic relations element. Pricing control all the production and marketing process. In addition, the specific price at a given moment depends on the level of the means of production, market development, and its segmentation from intermediate and final consumption, on the number and type of agents active in the market. Thus, the pricing is the price-forming as well as psychological, social, political, market and other factors synthesis. This production of operating a combination of setting the price level dynamics and relationships, selecting relevant pricing strategy. Pricing - a complicated process, so it is very important to make the most of exploring it. So in this work i will explore pricing in the individual company. This paper work aim: to analyze the pricing system of CJSC „Ingman ledai“. The goals of this work :

* Access to the pricing terms;
* Define the price and its methods;
* To review pricing policy, strategy and discount scheme; * Identify pricing in different market types;
* Describe the selected company, the market in which it operates; * Identify the selected product pricing for the enterprise; * Calculate the selected product price in four methods;
* Describe the company's marketing strategy;
Working methods :
* Pricing theoretical analysis of the literature;
* Theory and practice compliance;
* Pricing systems in the enterprise analysis.
2. THEORETICAL ASPECTS OF PRICING

1.1 Price concept

In market economy, price is one of the most important parameters that directly affect the company's financial condition. Therefore, evaluating the price, the manufacturers seek to meet the requirements of manufacturers and consumers. The quickest and most effective way to get the maximum profit company - the right pricing. Properly the price can increase profits faster than that made ​​by growing sales. Price has quite a number of definitions. It is not only the amount of money you pay. According to the marketing, the price is the value that the user pays for exchange for his needs. Price - This is the monetary value of the expression. Value for money - an important indicator of the company's activities and the economic means of the company objectives. The most common can be said that the literature price is treated as a key element of the company's policy, which regulates the company's sales volume. In the market economy prices perform the following functions: * accounting and control of the aggregation;

* payment and income generation;
* resource allocation;...
tracking img