ABDT 2043 FUNDAMENTALS OF MARKETING
DIPLOMA IN BUSINESS ADMINISTRATION YEAR 1 – SEMESTER 3 (2011/2012)
KOO JUN WEI 11PBD07391 KHOR ZHI QIN 11PBD04122 KEE JIAN YAO 11PBD05620 ANG BAO KUN 11PBD04660
TUTORIAL GROUP : 1 DBU 2 DAY : THURDAY DATE OF SUBMISSION : 15 MARCH 2012
TABLE OF CONTENT
Introduction 3 Background of the company 4-6 Marketing segmentation, targeting, positioning 7-9 Marketing environment 10-12 Marketing Mix 13-18 Proposals 19 Conclusion 20 Refrences 21 Appendix 23-25
Toyota is one of the world’s largest automobile manufacturers by production and Japan largest car company. First of all, we choose Toyota Motor corporations of the assignment for Fundamentals of Marketing because of their achievement and the way of producing variety of cars. Toyota sold over 8.8 million models in 2006 on all five continents. Moreover, a top 10 fortune Global 500 enterprise, Toyota ranks among the world’s leading global corporations and is proud to be the most admired automaker, an achievement the company believes stems from its dedication to customer satisfaction. Toyota has been shaped by a set of values and principles that have their root in the company’s formative years in Japan. In Malaysia, UMW Toyota Motor SDN.BHD. is joint venture between UMW Holdings Berhad and Japan’s Toyota Motor Corporation and Toyota Tsusho Corporation. It is mainly engaged in the manufacturing, marketing distribution of the Toyota marque. UMW Toyota commands pole position in the aggregate sales of non-national passenger cars, commercial vehicles and four- wheel drives in Malaysia. In 1978, Toyota won the "Import Triple Crown" by leading all import brands cars, trucks and total vehicles. Toyota continued its strong growth through the 1990s. A highpoint came in December 1997 when the Toyota Camry produce and earned the title of No.1-selling passenger car in America. Therefore, Toyota companies still remain the place of NO 1 selling retail brand in the world. Besides that, UMW Toyota operations are guided by international best practices, based on the Toyota Guiding Principles. Toyota is able to contribute to society by making products that can make a profit as well as help people and the environment. They adopt the highest standards in management, employee welfare, safety, environmental conservation and community relations.
| History of Toyota
| * Birth of Sakichi Toyoda.
| * Sakichi Toyoda invents Toyoda Model G Automatic Loom.
| * Automatic-loom patent is sold to a British company.
Please join StudyMode to read the full document