In the propaganda poster about forest fires the U.S. Department of Agriculture claims that people can prevent most forest fires. The U.S. Department of Agriculture tries to prevent forest fires. They made the ad to influence people to at least become knowledgeable about how to prevent forest fires. The poster attracts the attention of the audience through color, images, and text. The U.S. Government effectively achieves its rhetorical goals through the use of value and fact claims.
The main colors used in the visual are bright red and orange. These colors represent a warning and that danger is coming. By just the colors alone people can see that forest fires are dangerous. The distinction between the angry red and orange background to the soft colors of the tree and animals show that the fire is out to destroy. The use of the colors creates a more realistic feel. People can actually imagine or witness a forest fire and see the damage it causes.
The two main images are of a woodland family and a tree. The squirrels immediately grab the audience’s attention because of the emotions displayed by the squirrels and also because the location of the images, which is right in the middle of the poster. The tree shows that they are in a forest and the background also shows that there is a fire. The squirrels’ faces are looking upward, which indicates a feeling of fear and wonder. The tree represents life and also the animals’ home, which is going to be destroyed by the fire. The audience can relate to the woodland family because not only do forest fires destroy their home but it can also destroy ours too. Since the squirrels faces are pointed upward it leads the audience to the text on the poster, which basically says that people can prevent forest fires. There really is not any white available space. The only white space is where the text is. The visual is not cluttered and goes together nicely.
The text, “Another Enemy to Conquer, Forest...