The new campaign was developed to help girls realize what they see in movies and magazines represents an unrealistic standard of beauty, not an everyday achievable look. As part of its commitment to build self-esteem in girls, the Dove Self-Esteem Fund is sponsoring self-esteem building workshops with inspirational celebrities and new online tools in an effort to educate moms, mentors and girls. The program also features "Onslaught,"an attention- grabbing viral film that dramatizes the barrage of images and messages girls constantly face. As with all Dove Campaigns, the impetus for the program is grounded in startling new research about the factors that influence girls' body image.
Girls Fixate on Flaws, Self-Esteem Suffers
According to a recent survey conducted by the Dove Self-Esteem Fund and Seventeen magazine, more than four in 10 girls and young women only see their flaws when they look in the mirror. This is not surprising considering more than half of girls and young women say they get ideas for the way they want their bodies to look from celebrities and media, and 56 percent of girls and young women believe celebrities tend to have perfect bodies.
"Girls are increasingly looking to celebrities as their role models because they are widely celebrated in media and society," commented Ann Kearney-Cooke, Ph.D., licensed psychologist and distinguished scholar for the Partnership for Women's Health at Columbia University. "Girls take...