Key Point: "Presidential power is the power to persuade." (11) Presidents are expected to do much more than their authority allows them to do. Persuasion and bargaining are the means that presidents use to influence policy. Not only do presidents need to bargain to influence other branches of government (particularly Congress), but presidents also must bargain to influence the executive branch itself; cabinet secretaries, agency heads, and individual bureaucrats all have leverage that they can use against the president, requiring presidents to persuade even the executive branch, not merely command it. Neustadt’s conclusion is a good summary:
"Effective influence for the man in the White House stems from three related sources: first are the bargaining advantages inherent in his job with which to persuade other men that what he wants of them is what their own responsibilities require them to do. Second are the expectations of those other men regarding his ability and will to use the various advantages they think he has. Third are those men's estimates of how his public views him and of how their publics may view them if they do what he wants. In short, his power is the product of his vantage points in government, together with his reputation in the Washington community and his prestige outside. "A President, himself, affects the flow of power from these sources, though whether they flow freely or run dry he never will decide alone. He makes his personal impact by the things he says and does. Accordingly, his choices of what he should say and do, and how and when, are his means to conserve and tap the sources of his power. Alternatively, choices are the means by which he dissipates his power. The outcome, case by case, will often turn on whether he perceives his risk in power terms and takes account of what he sees before he makes his choice. A President is so uniquely situated and his power so bound up with the uniqueness of his place, that he can count on no one else to be perceptive for him" (150). Place in the Literature
Like Madison (1787), #10 and Truman (1951), Neustadt uses a pluralist view to understand politics. In the pluralist world, competing factions mobilize and counter-mobilize, persuading and arguing until policy ultimately arrives at what the typical citizen would want. (For critiques of pluralism, see the summary of Truman.) Kernell (1997) later argued that presidents have shifted from Neustadt's bargaining model to a more confrontational tactic that he calls "going public."
Presidents must persuade/bargain, not command
The president's primary power is to persuade and bargain, not to command. When a president has to resort to commanding people, he is showing weakness. Commands only work in very special circumstances. "The essence of a President's persuasive task is to convince such men that what the White House wants of them is what they ought to do for their sake and on their authority" (30). Shared, not separated powers
The American system is one of shared, not separated; powers (see Madison 1787, #51). The president is only one of several masters of the bureaucracy, and even the White House staff has independent sources of power (34-6). People in all positions cannot do much without persuading others to help them, and this applies even to the president. However, more people need favors from the president than from any other person. This gives the president bargaining power. President's sources of power
The president's resources include the bargaining powers that come with the position, professional reputation, and public prestige. The president's professional reputation involves how others expect him to react. Isolated failures are not a problem, but if the failures form a pattern, this will weaken him. In addition to anticipating what the president wants, others also have to assess how hard he will try to get it. Tenacity is important. If a...