President Obama's Speech: How He Persuades, Keeps and Wins His Audience

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By what mean does President Obama try to win, keep and persuade his audience in this speech President Obama try’s to win, keep and persuade his audience in this speech in many different ways and using many different techniques and I am going to outline some of those ways below. Firstly, he changes his register when talking to the students. “Hello everyone- how’s everybody doing today?” he is changing his register to an informal, colloquial and humble tone to make everyone feel relaxed and comfortable. “You won’t click with every teacher” I think he changes his register here because he is trying to relate with his audience by using the same language as the youth. He also tries to relate with the audience by talking and giving examples of his life. “I know that feeling. When I was young, my family lived in Indonesia for a few years, and my mother didn’t have the money to send me where all the American kids went to school. So she decided to teach me extra lessons herself, Monday through Friday – at 4:30 in the morning. Now wasn’t too happy about getting up that early. A lot of times, I’d fall asleep right there at the kitchen table. But whenever I’d complain, my mother would just give me one of those looks and say, ‘This is no picnic for me either, buster.” I think that over here he is trying to send a message out by letting his audience that he went through it and knows what it is like to wake up early in the morning but at the same time he is also trying to tell them that it is worth it. He also uses a little bit of humor in the speech ‘buster’. I think he uses this word instead of ‘brat’ because buster it a friendly word which isn’t humiliating and also it makes the audience laugh with the contrast of what he is today. Secondly, emphasizes how important education is “… I guarantee that you’ll need an education to do it. You want to be a doctor, or a teacher, or a police officer? You want to be a nurse or an architect, a lawyer or a member of our military?...
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