Presentation Ppt on Hotel Crown Plaza, Lahore

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Digital Monks – Complete Marketing Solutions

Digital Monks – Complete Marketing Solutions

MARKETING & SALES PLAN
“Hotel Crown Plaza Lahore”

By: Digital Monks
Dated: 13th March 2012

Digital Monks – Complete Marketing Solutions
Crown Plaza Hotel Lahore– an Overview
Hotel Crown Plaza Lahore pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. To provide exceptional hospitality service and unique lodging products to our valued guests, we will carry out our vision through our commitment to our core values. We will maintain the highest standards of conduct in all of our actions and we will work together in a coordinated effort to achieve our goals. True luxury is what you have come to expect from us. We also recognize and respect our individual team members and their contributions to make this the best hotel in town. so just visit us once and we asure you it wont be the last of your visit to us After doing a thorough Research on Crown Plaza’s website and the Other Hotel’s websites in Lahore Pakistan Below, we have come up with Three Major Modifications to Improve Crown Plaza’s Website appearance and accessibility over the internet and to portray the exact class of Crown Plaza Hotel. http://www.avari.com/hotel-avarilahore.html http://www.hospitalityinnlahore.com/html/index.php http://www.pchotels.com/PCHL/ http://www.hotelone.com.pk/ http://www.heavenhotel.com.pk/ http://ambassadorhotellahore.com/ http://www.smarthotellahore.com/ http://www.sunforthotel.com/contact_us.html

Digital Monks – Complete Marketing Solutions
1- Video Walkthrough
We have few examples of walkthrough videos kindly go through them Maybe they might give you some idea how “Digital Monks” can design Walkthrough video for Crown Plaza Hotel http://www.youtube.com/watch?v=u1y2eLmHaKE&feature=related http://www.youtube.com/watch?v=tdUrQSliU30

One of the walkthrough Video done by Our Media Partners for Serena Hotel http://www.youtube.com/watch?v=ymvop19JN3I&list=HL1324363823&feature=mh_lolz

2- Website Enhancement
After looking at several local and International websites we propose following changes in Crown Plaza’s website.

1- Attractive Design We believe first impression is the last impression, but the current website design of Crown Plaza is not up to the mark and does not convey the right message to the target audience. We believe the design should be more eye catching and interactive. 2- Animated Banners Animated banners should be used on the website, to show different services, special offers and hotel areas with nice, subtle, eye catching animation. 3- Features and Services highlights Best features and services should be highlighted on the homepage of Crown Plaza’s website in a nice way, so that whenever somebody visits the homepage he should get a glimpse of the entire service set. 4- Online Reservation This is a very important lead generating tool for any hotel’s website, it should be

Digital Monks – Complete Marketing Solutions
integrated on the home page of Crown Plaza’s website. We can create a comprehensive online reservation module which will forward all reservations to Hotel Manager for confirmation. 5- Hotel Tour There should be an informative hotel tour with pictures and description of each hotel section. 6- Social Media Profile Setup Social Media is huge groud to play with and to grab huge traffic and business in this regard we will also create Hotel Crown Plaza Facebook Page with enticing welcome page. 7- Search Engine Friendly Site Crown Plaza website’s structure should be more search engine friendly so that it supports Google and Yahoo’s web crawlers to crawl the site easily. 8- Content Management System/ Back Office We will also provide you a comprehensive Content Management System for your website, through which you will be able to control all of the content of the website, including updating the news and events, latest...
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