Centuries ago, branding used to be known as the means of cattle owners to know whose livestock belongs to whom. According to the Oxford Dictionary, the practice of branding was limited to identification of cattle owners which dates back before Shakespeare's time. They burnt a mark onto the flesh of the animal to ensure their ownership. Branding was not only relegated to animals, even slaves and criminals endured such treatment and the term trademark for the word or symbol chosen by a manufacturer to identify and distinguish his product was in use before 1838.*
Economists credit an English artisan by the name of Josiah Wedgwood for creating the first modern brand. Wedgwood greatly improved the quality of the crude common crockery of his day. Christened "Queen's Ware" after Queen Charlotte, his goods were of such superior quality that they stimulated demand and commanded a premium price. "Wedgwood" was synonymous with quality. The... [continues]
Cite This Essay
(2009, 02). Presentation on Bangladesh. StudyMode.com. Retrieved 02, 2009, from http://www.studymode.com/essays/Presentation-On-Bangladesh-191932.html
"Presentation on Bangladesh" StudyMode.com. 02 2009. 02 2009 <http://www.studymode.com/essays/Presentation-On-Bangladesh-191932.html>.
"Presentation on Bangladesh." StudyMode.com. 02, 2009. Accessed 02, 2009. http://www.studymode.com/essays/Presentation-On-Bangladesh-191932.html.