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• Marketing Presentation Essay

  ...Environmental Responsibility Waste Avoidance  Waste Management Waste Reduction Waste Recycling  Eco-friendly Packages  McRecycle  Low Price Commitment to Its Customers  Superior Quality  Mc Safety  MAAP(McDonald’s Agricultural Assurance Program) Commitment to its Suppliers & Employers  Code of Conduct  Safe & Secure Work Place M Campus  Education Program for the Employees MAP(Management Ausbildungsprogram) Hamburger University Program Criticism From Customers Health Issues Environmental Damage  Dead End Jobs 600 STRENGTHS Low Price & Superior Quality Nutritional Information on Packaging. CSR Initiatives WEAKNESS  Promotes unhealthy food  Uses Advertising mostly targets children not adults  Poor Marketing of CSR Activities  Poor Management to the changing needs and demands of the customers. OPPORTUNITIES THREATS  Positive Social and Environmental Commitment.  Honest and Real Brand Image  Introduction of healthy lifestyle food segment  Growing awareness among the medical and scientific community.  Changing diet preferences and health consciousness among people  Stronger competition from healthier counterparts such as Subway McDonalds 2020 CSR Plans  Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016  Sourcing 100 percent of coffee, palm oil and fish that is...

  394  Words | 13  Pages

• Essay on Marketing

  ...Brief Description Of Thomson Organisation Marketing Essay Thomson is one of best and largest tour operator in the world. The company originally named Thomson tour operator and renamed in 1997 was founded as part of the Thomson Travel Group in 1965.Thomson UK headquarters in Luton, England. Thomson’s trading division of TUI UK limited. The company number is 02830117. When customers buy the holiday packages form Thomson, they will not apply to any course of dealing between Thomson other than the package holiday booked. The package holiday as advertised by Thomson will also have restrictions set out in Thomson A-Z guide books. And customer should read Thomson A-Z guide and these terms and condition carefully, before customer booked there holidays. In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday. Thomson holiday fits in travel and tourism industry- Thomson holiday is a most famous and big tour operator. Tour operator means who can operator the whole tour of tourist that called Tour operator. And the whole operator means, to do operator of whole Travel, Tourism and Hospitality component. The component of Travel, Tourism and Hospitality is given below So Thomson as they work for tour oparator then it is intermediary or...

  3835  Words | 12  Pages

• Marketing Essay

  ... Relevance of the Marketing Concept as a Management Philosophy Prepared for: University Of Ulster Prepared by: Santosh Lama (B00623651) Date: 20/11/2014 Word count:- 2048 Table of Contents Executive summary Intoduction 2 3 Critical Analysis of Marketing Concept and its Relevance. 4 Marketing Concept 4 McDonald’s Implementation of Marketing Concept 5 McDonald’s Strategy Influence Its Business Structure 6 McDonald’s in China 6 McDonald’s in France 6 McDonald’s Strategy Influence Its External Environment 7 Health issues 7 Focus on Children 7 Marketing Concept in Today’s World 8 Recommendations and Conclusion 9 Executive summary In this paper, a detailed analysis of the relevance of marketing concept in today’s world has been presented. Moreover, a managerial report is given on the implementation of marketing concept in McDonald’s Plc. The analysis on the influence of company’s chosen philosophy at its strategies and external environment is also given in the write-up. In the end recommendation have been made on how to implement successfully marketing concept as a management philosophy Introduction For any organisation to compete in the rapidly changing market has to adopt a certain systematic approach to ensure its progress in the future. The company has to adopt a specific philosophy by making a decision that...

  1946  Words | 10  Pages

• Essay on marketing

  ...hairdresser/salon emerges.Longé and Farraway (LF) is a hairdresser branded range of shampoos, conditioners and colourants owned by a major multinational food and drinks company, who use financial controls as the main measure of performance throughout their divisions. Launched two years ago (in a country of your choice), LF is sold exclusively through hair salons but has failed to achieve anticipated penetration levels. Market share remains static at 2% and although brand perceptions held by loyal users are positive, this group is dominated by the Middle Group, as depicted in Table 1. The recently formulated marketing strategy for LF requires the development of market share over the next two years. This is to be achieved by following a niche strategy and by positioning the brand against the values of one of the target age groups identified in Table 1 below. The marketing strategy also specifies that growth is to be achieved by improving the number of products each member of the target audience consumes. In addition to this, it is stated that growth is also to be achieved by increasing the availability of the brand by enlarging the number of outlets offering LF in your country. Table 1: Life-stage Characteristics of Salon Customers Lifestage Group Frequency of visits to salon and average number of products (any) purchased per visit Target Group Characteristics Young (20 to 30) 75% of age group visit salons on a regular basis Frequent...

  885  Words | 2  Pages

• Essay on Marketing

  ...Current Population. The population of the suburb of Oak Park was in the 2011 Census, 5771, consisting of 49.6% male, and 50.4% female, provided by the Australian Bureau of Statistics (ABS). Within the population of the Oak Park area the percentage of Children aged 0-4 years, 6.4% (in 2012), children aged 5-9 years 5.0%, and children aged 10-14 years 5.6%. Although, the percentage of children/infants aged 0-4 years, which is kindergarten/preschool ages is significantly low due to the small geographical area of the suburb and also the data conducted by the Australian Bureau of Statistics is outdated by three years. Adding the additional years to the region will most likely consist of a rise in population, increasing the percentage of 6.4%. The following table shows the average Australian family categorized by couples with and without children, single parents, and other. (http://www.censusdata.abs.gov.au/census_services/getproduct/census/2011/quickstat/SSC21046?opendocument&navpos=95) The population's median age for Oak Park is 1 year below the average in Australia, of 36 years. The percentage of Australian born residents living in Oak Park is 65.5%, other responses for this area were, India (3.9%), Italy (3.2%), China (2.8%), Turkey (1.7%) and England (1.6%). The multicultural diversity of the area suggests that a cultural Childcare centre would be beneficial to this area....

  961  Words | 4  Pages

• Marketing Essay

  ... Marketing Plan Stephanie Fox, Joe Rizzo, Donna Spence, Ryan Wing MKT 421 Tammy Fernandez November 12, 2007 Coffee, the choice of many people for their morning and afternoon pick-me-up or the choice for anytime of day. Millions of people drink coffee. Starbucks has become the leader in the coffee industry, offering gourmet coffees with various blends available to the customers. Although, the company is quite pricey, Starbucks customers are hooked on the unique flavors and the fines gourmet roasted coffees that the company offers. However, Team B is getting ready to introduce a marketing plan for a new product for the Starbucks line for the holiday season. In this paper, team B will give an overview of the Starbucks organization, a description of the new Café Brulot product, an explanation of the importance of marketing to the Starbucks organization, and a SWOT analysis of the new product that will be introduced. Starbucks Coffee was founded in 1971 in Seattle’s Pike Place Market. The company was named after the first mate in Moby Dick (Wikipedia 2007). The mission statement of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow (Starbucks 2006). Currently Starbucks offers more than 20 blends of coffees, hand-crafted beverages, hot espresso beverages and Tazo teas. Starbucks focuses its...

  1547  Words | 5  Pages

• Marketing Essay

  ...pads, but they have a very great limitation. Razer mainly produces professional players' necessity, so Razer’s goods are high technological and professional from the design, high performances and high level of guarantee from the quality. Some players buy it because Razer’s design is very cool, some purchase Razer products by professional reasons, and still others buy this brand because of seeing many people use this brand, Razer. Actually, Razer’s marketing is more like niche marketing. Niche marketing means that adapting a company’s offerings to more closely match the needs of one or more subsegments where there is often little competition. For example, Mark Warner succeeds by selling to distinct holiday niches: all-inclusive family watersports holidays in southern Europe to northern Europeans, and no-kids holidays for older people who want some peace and quiet. For Razer, because they do not sell simple electronic products, they sell gaming electronic products which is one part of electronic products. And all their marketing mix is almost for customers who need good electronic products for playing games. Yet professional players are very few; if Razer just sells products to them, Razer cannot exist. So Razer well designed its products, make them more fashionable and cool, to attract ordinary people following the fashion. Targeting Strategy According to the investigation of Razer, more and more people buy...

  1296  Words | 4  Pages

• Marketing Essay

  ...candidate have a doubt why there is a high staff turnover, so this is not good for the company reputation. If only the head office do the advertise part ,they could not on require job vacancies and put them straight away. Centralized recruitment finds it easy to find a good employee for each and every position because they have good relationship among department and branches. They maintain better communication & less conflicts with subordinates so the HR staff knows about the required candidate very well (they get the job order clearly).. Mainly this centralizes recruitment boosts and allows personal leadership inside the organization. Normally it enhance quick action, achievement of organization goals and objectives and also active marketing techniques example such as twenty-four-hour jobs hotline . Centralized recruitment also allows flexibility and adaptability of the company to the improved environments. Additional work is controlled with the staff at head office. Example such as Working better with computerized resume-scanning and tracking system. Improved quality of work is there because head office thorough with organizational policies, good supervision and use new equipments. Centralize recruitment gives better co­ordination among several activities. Direct control and supervision are gives better outputs in low probability of problems of duplication of work and authority .example such as improve the ability to measure recruiting effectiveness or...

  1294  Words | 4  Pages