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SBL/ STM   BA Semester 4   Nov 2010

SIM assignment

The weightage of this assignment is 30 %
Consider a successful Business organization in the UK or in a country of your choice.
For this organization, you are required to do the following-
1. Analyze the goals and objectives using the mission statement as the basis.
2. Critically evaluate the strengths and weaknesses, taking into consideration all the environmental factors.
3. Recommend a strategic model for the organization. Justify the choice of the model.
4. Identify the key performance indicators to measure the performance and hence the information requirements for the various managerial decision making levels.
5. After   establishing the information requirements and discuss     information systems which would give a competitive edge to this organization. You may also include information systems that enhance the Customer Relations Management.
Assignment Focus
1) Strategic Role -   Identify / Analyze:
• The mission statement of the company
• The environmental factors which affect the company in terms of political, economic,   social, ecological and   technological factors
• Strengths and Weakness, Threats and Opportunities to the organization.
              2) Information Systems- Analyze the information requirements at each of the levels in the management and recommend
                      a)   Information systems at each of them to support the major business functions of the organization and strategize its operations giving it the required competitive edge. Thus, examine   and recommend IS for   the organization   at the various decision making levels.
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                      b) How information systems can be used to facilitate Customer Relations   Management aspects of   the organization.
               
Assignment weightage                         30 %
Assignment Length                               2000- 2500 words
Recommended Font size                       11, 12
Report Format... [continues]

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