Powder — Presentation Transcript
1. PRESENTATION ON THE SURVEY OF
WASHING POWDERPRESENTED TO: PRESENTED
BY:Prof. Vijay NagraniIsha JainRahulOjha Satyam
2. Introduction to the different brands of
washing powderSURF EXCEL: Surf Excel,
launched in 1954, is one of the
oldest detergent powders in India.Advertisement
like “Lalitaji to DoondhteRehJaaoge”Now the
“DaagAccheHain”ARIEL:Introduced in India in
1991.leading detergent and epitomizes ‘stain
removal’Brand personality like ShabanaAzmi,
Sharmila Tagore, SmritiIrani etc.
3. CONTD…TIDE:Tide is the name of a
popular laundry detergent on the market
in Canada, the United States, Morocco and other
countries. It is manufactured by Procter &
Gamble.First introduced in test markets in 1946
with national distribution reached in 1949.The
logo people see today has been slightly modified
for the product's fiftieth anniversary in 1996.
4. Contd..Other Washing Powder Brands
5. OBJECTIVES OF THIS SURVEYTo know about
the market of washing powder in India.To know
different taste and preferences of different
consumer of washing powderTo observe the
most preferred washing powder of different
company.To analyze the technological
advancement i.e. use of washing machine in
India.To determine the consumer behavior
towards washing powder.To analyze the
weakest brand among all brands in India.
6. METHODOLOGYTo analyze the market of
washing powder, we have used primary as well
as secondary data as it is the part and parcel of
any research.PRIMARY DATA like preparing
Questionnaire (Hard Copy and Soft Copy i.e. E-
Questionnaire)SECONDARY DATA for collecting
the data regarding the industry of washing
powder in India.
7. Sampling plan We take the sample of the 120
respondents from the Delhi and NCR to their
answer. We use the primary data i.e.
questionnaire to know the...