Premier League

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  • Topic: Premier League, Twitter, Manchester United F.C.
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THE EFFECT OF TWITTER UPON ENGLISH FOOTBALL PREMIER LEAGUE

UNIVERSITY COLLEGE OF NORTHERN DENMARK

How Twitter can impact the marketing of the English Football Premier League?

A Research Paper On Effects Of Twitter Upon English Football Premier League Research Methods
Professor: Kristy Crowley

By
Simona-Andreea Luca
Omar Wennink
Aalborg, Denmark
November, 2012

Table of Contents

Chapter 1
Introduction.....................................................................................................................3

Chapter 2
2.1. Problem formulation................................................................................................4

Chapter 3 :Twitter
3.1. English Premier League Clubs.................................................................................5 3.2. Definition of twitter...................................................................................................6 3.3. Advantages and disadvantages of Twitter for English Football Premier League...6 3.4.Twitter as a marketing tool.......................................................................................8

Chapter 4
Literature review..........................................................................................................11

Chapter 5
5.1. Results...................................................................................................................12 5.2.Discussion................................................................................................../...........13

Chapter 6
Conclusion...................................................................................................................14

Chapter 7
References...................................................................................................................16

Abstract

The objective of this report was to identify the impact of Twitter upon English Football Premier League and furthermore to examine the relationship between Twitter and Premier League. It was hypothesized that Twitter can bring several advantages for the Clubs from Premier League; therefore it can be used as a marketing tool. The sample for the study encompassed all the Clubs from the English Football Premier League. Data was collected using a range of sources including: academic articles, homepages, presentations and books. As hypothesized, according to the “Advantages and disadvantages of Twitter” and “Twitter as a marketing tool” analysis, Twitter can benefit the English Football Premier League in various ways: it can be used as a marketing tool, to lure more fans and to keep the connection between players and fans but also to increase the profitability of the clubs. The results of this examination are imperative for Premier League in order to keep a healthy balance between the advantages of online media and the negative effects of it.

Chapter 1:

Introduction

Over the last few years, social media platforms become part of daily life for millions of people around the world; moreover, in order to connect with their global fan bases the number of sporting clubs and stars who discovered how to utilize the power of social media is increasing considerable. On the other hand, social networking platforms can be defined as “online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others”. Therefore, for the majority of the athletes, teams and leagues social media it is seen as an important weapon in the process of attracting sponsors and simultaneously through social media they can design a deeper connection with their fans while luring a new generation of sports fans and new revenue opportunities. For example, FC Barcelona have over 35 million Facebook fans and over 12 million followers on Twitter (the club tweets encounters information about its...
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