The nutritional values of milk have always influenced people all over the world to include it in diet. Addition of milk in your daily diet can also help in achieving a well-balanced diet. Milk is an ideal source of nutrients such as vitamin A & B, calcium, carbohydrate, phosphorous, magnesium, protein, zinc and riboflavin. The Teagasc Dairy Products Research Centre at Moore Park, Fermoy has reported recent research on the utility of milk in neutralizing cholesterol content in the body. Prema is a product of at-tahur. Prema Milk is obtained from pure breed cattle on one of the most modern farms in Pakistan, in a hygienic and healthy environment under the constant surveillance and monitoring of our farm managers, health and hygiene experts and the most stringent quality control systems.
Prema is different from other brands:
Prema is fresh and pure pasteurized milk, free from any preservative or additive hence it requires to be kept refrigerated, below 4oC.Proper maintenance of temperature enhances the life of Prema milk, whereas, keeping it out of refrigerator for a long period may affect milk quality and life. In order to maintain its quality, replace the cap immediately after consumption. Try to grab your Prema pack towards the end of your shopping in order to keep it cool for a longer period before you re-refrigerate it. Prema is pasteurized milk and does not require boiling before using. Unlike UHT milk; opening of cap does not shorten the expiry of Prema Milk.
There target market is upper class.
“Bring purity back to your life.”
There market share are increasing gradually day by day.
Prema is currently focusing on providing fresh milk to there consumers. There milk is expensive than other brands. They should provide some more benefits to there consumers to gain more market share.