Prefrontal Cortex
New Product Diffusion Models in Marketing: A Review and Directions for Research Author(s): Vijay Mahajan, Eitan Muller, Frank M. Bass Source: The Journal of Marketing, Vol. 54, No. 1 (Jan., 1990), pp. 1-26 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252170 . Accessed: 15/02/2011 01:06
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Vijay Mahajan, Eitan Muller, & Frank M. Bass
New
Diffusion Models A and Marketing: Review Directions for Research
Product
in
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articles, books, and assorted other publications. Attempts have been made to
Your use of the JSTOR archive indicates your acceptance of JSTOR 's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR 's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=ama. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to The Journal of Marketing.
http://www.jstor.org
Vijay Mahajan, Eitan Muller, & Frank M. Bass
New
Diffusion Models A and Marketing: Review Directions for Research
Product
in
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articles, books, and assorted other publications. Attempts have been made to
References: Thompson and Teng (1984), Clarkeand Dolan (1984), Dockner and Jorgensen (1988b) Rao and Bass (1985) How does an industry set a price of a new product class over time? Advertising How would firms in an oligopoly advertise their products over time? Fershtman, Mahajan, and Muller (1990) How would anticipation of Multiplicativeprice effect on entry affect pricing decision diffusion of a monopolist? Eliashberg and Jeuland (1986) Lehmann, and Sultan 1987; Winer 1985)