Preference for Sports Shoes

Topics: Nike, Inc., Adidas, Athletic shoe Pages: 29 (6321 words) Published: July 30, 2009

Certificate 1

Acknowledgement 2

Declaration 3

Executive Summary 4

Research Objectives 6

Research Methodology 7-10


Company Profile12-28

Data Analysis & Interpretation29-42

Suggestions & Recommendations43-44




This is to certify that Shah Faisal, a student of Master of Business Administration (MBA), a class of 2009, RIMT-IMCT, Affiliated to Punjab Technical University (Bearing Enrolment No 7116223117, has worked on a project which is considered as a part of our 4th sem. He has worked under my guidance for the Project Title “consumer preference about different branded shoes”.This project report is prepared in partial fulfillment of Master of Business Administration (MBA) to be awarded by Punjab Technical University, Jalandhar. To the best of my knowledge, this piece of work is original & no part of this report has been submitted by the student to any other Institute / University earlier.

Date Mr. Pushpinder Singh


The research on “CONSUMER PREFERENCE ABOUT DIFFERENT BRANDED SPORTS SHOES” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Prof. Pushpinder Singh; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of this project.



Hereby declare that the project report entitled “CONSUMER PREFERENCE ABOUT DIFFERENT BRANDED SPORTS SHOES.” submitted for the degree of Master of Business Administration, is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma.

Date:Shah Faisal


This project takes a look in various kinds of Merchandising activities, Market Share of different sports shoes and various Sales Promotion schemes, which are followed in the Sports shoes industry. The three major global players i.e. Reebok, Nike, and Adidas dominate the sports shoes industry in India. India is one of few battlegrounds in the world where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different marketing research companies.

In the 1980s, Adidas sneakers became popular amongst teenagers and young men. The Adidas sneaker was popularized by the Run DMC song "My Adidas" and became a huge fashion trend. The Tapie affair the history of the company as presented by its official web site is incomplete, perhaps because it is indirectly linked to financial scandals. After a period of serious trouble.The death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1.6 billion French francs ($320 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune.

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