Practices Observed of Travel Agencies

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“Practices Observed of Travel Agencies providing superior assistance to local and foreign clients in Competence, and Compliance Levels”

Palon, Wildence Enzo Asis
Edora, Czarina Mae Atienza
Endaya, Mery Cris Gersalia
Zabarte, Blain Alexis Bernardo
HRM 123

I. INTRODUCTION
The study aims to determine whether a significant difference and relationship exist among the practices observe in providing superior assistance to foreign clients, the competence level in proposing excellent tourist attractions, and the compliance level in customer’s support on the subject of accommodation, by Philippine travel agencies.

A. Background of the study

Tourism can be defined as the science, art, and business of attracting visitors, transporting them, accommodating them, and graciously catering to their needs and wants (Goeldner, 2006).

According to Goeldner (2006), for Tourism to be successful, a great variety of components must work together seamlessly to create a positive travel experience. Tourism is a composite of activities, services, and industries that deliver a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are travelling away from home. It encompasses all providers of visitor and visitor-related services.

Tourism is well-funded and is allotted significant amount of budget on advertisement and promotion of their destination (Angelo, 1991). Tourism maintains overseas offices with salespersons who call on travel agencies and tour operators to persuade them to promote their destination as assumed by Angelo (1991). In some destinations, Department of Tourism stages or helps fund events such as festivals, golf or tennis tournaments, sailing regattas, and even dog shows. Typically, Tourism employs nationals of their country to attend trade shows and create and coordinate events designed to entice travellers to visit their countries. Career opportunities consist of positions in sales and administration.

Many states, countries, and other political and geographical entities have their own department or ministry of tourism. Angelo (1991) stated that many of the travel and tourism industry careers are associated with serving the market. Convention and visitors bureau employ marketing staffs to handle tourism development and sell their destinations to meeting planners. Tourism departments, which are usually branches of governments, do the same but often on a global scale.

In the most general sense, Tourism may be defined as the process, activities, and outcomes arising from the relationship and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting and hosting of visitors (Goeldner, 2006).

This study aims to evaluate the practices Philippine travel agencies observe in providing superior assistance to foreign clients, the competence level of these agencies in proposing excellent tourist attractions, and their compliance level in customer’s support on the subject of accommodation. The study would also like to know whether the said variables relate with one another. Then the researchers of this study can recommend to the people in power more effective programs and more operational courses of actions.

B. Statement of the Problem

The study aims to discuss the different travel agencies in selected areas at Metro Manila. Specifically, this study seeks answer to the following questions: 1. How much is the investment needed in this business?

2. What are the financial expenses in a travel agency?
3. How much is the monthly salary of a travel agent?
4. How many travel agents involved in a travel agency?
5. What is the bracket income of their travel agent?
6. How many travel agents are in a travel agency?
7. What are the requirements to...
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