Pr Programs & Activities Implemented by Chevron

Only available on StudyMode
  • Download(s) : 182
  • Published : July 22, 2012
Open Document
Text Preview

Chevron in Bangladesh:

Chevron is one of the largest foreign investors in Bangladesh, providing employment for about 2,300 workers and supplying nearly 50 percent of the country's natural gas consumption. The two-year startup of the Bibiyana Field demonstrated our ability to handle complex projects involving many technical, environmental and workforce challenges. To bring the field into production in 2007, Chevron recruited about 2,300 Bangladesh citizens to work on the project. Chevron also produces natural gas from the Jalalabad and Moulavi Bazar fields, both of which produce near full capacity. We are exploring in Block 7 in southern Bangladesh. It is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining, marketing and transport; chemicals manufacturing and sales; and power generation. Chevron is one of the world's six "super major" oil companies. For the past five years, Chevron has been continuously ranked as one of America's 5 largest corporations by Fortune 500. In 2011 it was named the 16th largest public company in the world by Forbes Global 2000. As a multinational oil company Chevron has faced lots of controversies over the long run and used the pros and cons of PR activities to their advantage. We can classify their public relations activities worldwide by the following – • Financial public relations – providing information mainly to business reporters • Consumer public relations – gaining publicity for a particular product or service, rather than using advertising • Crisis public relations – responding to negative accusations or information • Government relations – engaging government departments to influence policymaking. Financial public relations

This practice is mainly done to keep the company clean of any kind of financial accusations and make things clear among partners, share holders and the public. For this Chevron has corporate Governance consisting with committee members. This committee has to follow very strong ethics and guidelines. They hold regular events and presentations regarding their financial information. This is also a must for the corporation to attract new investors. To make investment easier Chevron has taken different steps to make this much easier such as- Annual Meeting

Here the interested investors can get the Annual Report and other data you need to make an informed decision. Investor Q&A
Chevron provides detailed answers to some commonly asked questions. Dividend Reinvestment
Current stockholders can enroll in this equity investment option. Proxy Online Sign-Up
Stockholders can enroll to vote online and receive materials via email. Chevron sells Commercial Paper to institutional investors interested in high quality short-term investments. So Financial public relations are the link up which attracts investors to come forward and take Chevron as a trustworthy and beneficial investment.

Consumer public relations
There are thousands of communities in the United States where Chevron conducts business. In many of these communities their loyal customers live but like every other company they target to increase their number. So Chevron understands the importance of being locally involved. That's why they sponsor and support both local and national awareness campaigns, non-profit organizations and athletic teams to make them a known trustworthy name across the globe. Like in this year they have started a new campaign which is for every fill-up of 8 gallons or more, Chevron will donate $1, up to $1 million dollars, to support public education for schools in the cities of Alameda and Contra Costa Counties. The teachers can submit projects detailing the materials and supplies they need for these classroom projects and Chevron will conduct necessary operations. I can assure anyone that this campaign will be praised and attract a large amount of consumers plus future ones who are the students of...
tracking img