Pr Media Kit Sample

Only available on StudyMode
  • Download(s) : 141
  • Published : January 14, 2013
Open Document
Text Preview
PR
“Scripted to be Real: I am more than what is Perceived”

Overview of the Problem
In a day and age where sex, money, and drugs have been perceived as an African American’s reality, it is difficult for them to tell their own story. Because of this absence, young African Americans believe their opportunities and capabilities are limited and thus do nothing to prove otherwise. Hence, the goal of Smooth House Productions is to be an inspiration. Our belief is that through the development of Smooth House Productions, we offer a positive outlook to the younger generation to look beyond what is perceived and create their own meaning. By building upon this company, we offer not only a chance to create their own identity, but also the opportunity to work toward creating a new perception.

Background Information
Established in September 2011 in Baltimore, MD by Morgan State University’s Mass Communication major Mr. Christian Smooth, Smooth House Production is an independent private production company dedicated to creating innovative and leading-edge entertainment, predominantly targeting African Americans between the ages of 18 and 25. The idea was discovered after this young entrepreneur had a vision to portray African American everyday urban life from an eye of one to the eyes of many. He felt that too often were people trying to identify what it meant to be African American, and too often did African Americans not take the time to identify themselves. With this vision and urge for change, in November 2011, Mr. Smooth partnered with his Communication colleagues Angel Amor and Nicholas Bush. Cohesively they constructed their premiere production The Student Body, alerting other companies that a new production was ready for the challenges they had to endure to become a part of the major conglomerates in the entertainment industry. The Student Body focuses on the lives of students at a fictional historically black college, Nagrom University in Baltimore, MD. The...
tracking img