PR campaign evaluation
Think Pink” Breast Cancer Awareness Month Course and Stage:
BB Events and PR, Year 2, Semester 3
The campaign in which we have chosen is the “Think Pink” month in October, dedicated to the raising of funds for breast cancer foundations all over the world. Breast Cancer is now the most common form of cancer in women in Ireland. By raising awareness of the symptoms and the signs be using other women’s experience the “think pink” campaign can be very effective. Throughout the month there are numerous events here in Ireland such as coffee mornings and fashion shows. There are also a catalogue of products released carrying the pink ribbon emblem too, such as pens, earrings, umbrellas and bottled water, these products are sold with a fraction of the cot going towards the cancer research foundations. The first known use of a pink ribbon in connection with breast cancer awareness was in the fall of 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race in aid of breast cancer survivors. In 1992 the pink ribbon idea was adopted by the National Breast Cancer Awareness Month, they used the ribbon as their official symbol. In 1996 Nancy Nick designed a blue and pink ribbon to symbolize the fact that the cancer can occur in men. In 2000, NABCO (National Alliance of Breast Cancer Organizations) paid Namco to put the pink ribbon on Ms. Pac-Man. Each October around the world, hundreds, if not thousands, of products carrying the pink ribbon are sold with the promise that a small portion of the total cost will be donated to a breast cancer awareness or research group.
The research that breast cancer groups around the world carried out were all the same, that cancer patients did not know where to turn to for non-medical help. They also found that many young women were unsure as to how to self-check their breasts, and a lot of young women thought “it doesn’t happen to 20 year olds”. Breast cancer groups around the world all deal with the same goal, providing help for patients, raising awareness for those who need it, and help in the purchasing of new leading edge technology to aid in finding a cure for breast cancer. In 2007, there were 2,463 new cases of breast cancer diagnosed in Ireland making it the most common invasive cancer in Irish women. A growth in the number of breast cancer cases was seen between 1994 and 2001 with a subsequent reduction from 2002 to 2006. Although the massive majority of breast cancers occur in women, around 20 men develop breast cancer in Ireland each year. This cancer not only affect the patient themselves, it also affects family members and close friends. The “think pink” campaign is in place to raise awareness about breast cancer and to highlight the help that there is out there for cancer patients and their families. There are some startling facts about Breast Cancer in Ireland here are some: * On average every year in Ireland, 2,600 women are diagnosed with breast cancer. * 660 women die from breast cancer every year in Ireland. * It is most common over 50, but can occur in women as young as 18. * Men get breast cancer too, although very rare.
* While the incidence of breast cancer is rising, mortality rates are decreasing * Only 5 to 10% of breast cancers are hereditary.
* The chances of any one woman having exactly the same breast cancer as another woman are 1 in 200. * In Europe a woman is diagnosed with breast cancer every 2 minutes. * Ireland ranked in the upper third of rates in European countries. Even after years of research and scientific breakthroughs, cancer clinicians around the world still don’t understand what causes breast cancer. However researchers have found a number of risk...
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