MKT 438/Public Relations
October 13, 2006
PR Communications Process Analysis Paper
While communication to an organization's internal publics is extremely important to keep an organization running smoothly, communication with external public is critical to an organization's future and reputation. The goal with the communicating to the external public is to have a solid public relations strategy make positive contact with the public, increasing the organization's reputation in the community and what their role is in the community. External public relations include publicizing the organization activities and building a good reputation for both its internal and external publics.
The National Aeronautics and Space Administration (NASA) is an organization that is constantly communicating with the external public. Everything they do impacts the future of our world and our very existence. President Dwight D. Eisenhower established the National Aeronautics and Space Administration in 1958 in response to the Soviet Union's launch of the first artificial satellite. Today, NASA conducts its work in four principle organizations, called mission directorates: ·Aeronautics: pioneering and proving new flight technologies that improve our ability to explore and which have practical applications on Earth. ·Exploration Systems: creating new capabilities for affordable, sustainable human and robotic exploration ·Science: exploring the Earth, moon, Mars and beyond; charting the best route of discovery; and reaping the benefits of Earth and space exploration for society. ·Space Operations: providing critical enabling technologies for much of the rest of NASA through the space shuttle, the international space station and flight support (www.nasa.gov). While NASA has made incredible breakthroughs in science; Neil Armstrong and Buzz Aldrin becoming the first of 12 men to walk on the moon, and the most recent 2006 Mars...