Pr Campaign

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PR Campaign Speak Out

Situation analysis:

Avon Products, Inc. Is an American personal care manufacturer and seller company in over 140 countries across the world and sales of $10.8 billion worldwide as of 2010 Avon Product is a multi-level marketing company. The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board. Jung was the longest tenured female CEO among Fortune 500 companies. Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. In addition to its corporate pursuits, the Avon Corporation is involved in philanthropic causes. The Avon Foundation for Women, an accredited public charity, is the largest corporate-affiliated philanthropy for women in the world. Avon founded the Avon Foundation for Women with its first grant, a $400 scholarship, in 1955. Avon was committed to helping women achieve their highest potential of economic opportunity and self-fulfillment by empowering them through scholarships and support for other forms of educational and occupational training and advancement. Women's empowerment continued to be the focus through the early 1990s when Avon began to increase its philanthropy with a new emphasis on breast cancer; the Avon Foundation still awards scholarships for Avon Sales Representatives and their families, as well as for the children of Avon associates. The Avon Foundation is currently focused on two key causes: breast cancer and domestic violence. Since Avon is widespread company we will focus this campaign in Spain where domestic violence is high compared to other European countries. The main PR areas to address include:

-Media Relations
-Employee Relations
-Government Relations
-Investor Relations
-Consumer Relations

Objectives

Our objectives are:
-To inform the media of the Domestic violence issue
-To stimulate...
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