Pr Agencies in India

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ANALYSIS OF
PUBLIC RELATION
AGENCIES
IN INDIA

By:

__________________________

1. Introduction
2. Greycell Public Relations
3. Team Orange Communications
4. Samvad Communications
5. Deesha Communications
6. Icon Relations
7. Brand N buzz
8. Yellow communications
9. Genesis Burson Masteller
10. Blue Lotus Communications

INTRODUCTON
__________________________

Meaning of public relations
Public relations (PR) is a field concerned with maintaining public image for businesses , non-profit organizations or high-profile people, such as celebrities and politicians. An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."  Others define it as the practice of managing communication between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment. Once common activities include speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication. The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere; not only with relational, which can in principle be private, but also with public consequences of organizational behaviour . A much broader view of neo-ubiquitous interactive communication using the Internet, as outlined by Phillips and Young in Online Public Relations Second Edition (2009), describes the form and nature of Internet-mediated public relations. It encompasses social media and other channels for communication and many platforms for communication such as personl computers (PCs), mobile phones and video game consoles with Internet access. Public relations is used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling under the banner of corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations. Other public relations disciplines include:

* Financial public relations - providing information mainly to business reporters * Consumer/lifestyle public relations - gaining publicity for a particular product or service, rather than using advertising * Crisis public relations - responding to negative accusations or information * Industry relations - providing information to trade bodies * Government relations - engaging government departments to influence policymaking

History of PR
The history of public relations is mostly confined to the early half of the twentieth century; however there is evidence of the practices scattered through history. One notable practitioner was Georgiana Cavendish, Duchess of Devonshire whose efforts on behalf of Charles James Foxin the 18th century included press relations, lobbying and, with her friends, celebrity campaigning . A number of American precursors to public relations are found in the form of publicists who specialized in promoting circuses, theatrical performances, and other public spectacles. In the United States, where public relations has its origins, many early public relations practices were developed in support of railroads. In fact, many scholars believe that the first appearance of the term "public relations" appeared in the 1897 Year Book of Railway Literature ....
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