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Ppt on Pak Railways Marketing Services

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Ppt on Pak Railways Marketing Services

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A study of Pakistan Railways- In context of Marketing of Services

Acknowledgements
We would like to thank Miss Maryyam Khan for her continuous support. It is because of her guidance that we are able to come up with this report.

Table of Contents

Introduction……………………………………………………………………………………………………………4 Background…………………………………………………………………………………………………………….4 Current situation…………………………………………………………………………………………………….4 Organizational structure………………………………………………………………………………………..5 Problems faced by Pakistan Railways…………………………………………………………………….6 Consumer Purchase Decision Process……………………………………………………………………8 Blueprinting a full Railway Experience………………………………………………………………….9 Marketing Plan……………………………………………………………………………………………………..10 Redesigning Pakistan Railways……………………………………………………………………………..16 Railway Service Quality after Redesigning…………………………………………………………….26 Conclusion…………………………………………………………………………………………………………….28 References…………………………………………………………………………………………………………….29

Introduction
This report will focus on the poor railway system of Pakistan which has failed to deliver its service. It will provide the ways that will revamp the image and goodwill of Pakistan Railways. Background

Pakistan Railways (PR) is the state owned railway company of Pakistan. It is a large organization under the administration of Ministry of Railways. Pakistan Railways provides an important mode of transportation in the farthest corners of the country and brings them closer for business, sightseeing, pilgrimage and education. Pakistan railway was founded in 1947 after the independence. At the time of independence railway has 8,122 km of tracks. Pakistan had very good railway infrastructure at that time that was built by Britain. Pakistan railway was running very successfully and saving lots of money for the economy. Railway had added some new tracks and also started electric powered railway tracks for some areas. Pakistan railway was degrading from last decade and due to the poor attention of...