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University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

|Questions |Answers | |What is meant by the term media |Media convergence means that the lines are getting blurred between the traditional forms | |convergence with regard to technology, |of media and they are almost becoming one. A decade ago, there were clear differences | |and how has it affected everyday life? |between print media, TV, the internet in general and social media in particular. Look at | | |things: Newspapers and TV have web sites that you are able to see when ever you have time | | |since the news only come on at a certain time. Those web sites deliver news in almost real| | |time complete with moving video and feeds formatted for smart phones and any other form | | |you could get it such as Ipad laptop ect. Movies are now available streaming on the | | |internet such as Netflix and Blockbusters or Pay Preview .TV shows are now available | | |streaming on the internet as well. You can see any show you have missed. Viewers can | | |participate in TV shows in real time via social media the Voice on NBC is a good example | | |as well as American Idol. Things are all converging into one big media delivery vehicle | | |and its only getting bigger everyday. It has changed our live just by making it easier for| | |us to find information or be part of reality show and we can only imagine what we will | | |have in the next ten years. | |What is meant by the term media |Media convergence is basically the coming together of various forms of media to perform | |convergence with regard to business, and|much the same purpose. Now, this is important in business because it broadens the scope of| |how has it affected everyday life? |business, while ailing the means of expansion. Media convergence makes advertising much | | |easier, which brings in more money, which in turn helps companies grow and create | | |employment opportunities. You see this everyday, When your driving down the road, walk in | | |to a theater and even more when your watching tv. Media has helped business get so big. If| | |it weren’t for them they would still be where they stared. Business pay millions to use | | |media advertising and they will spend more! That’s how they catch people every day. One of| | |the biggest times business use media is the supper bowl. That is the best time to put | | |their product out, since that’s one of the time people are watching the most tv. | |What are some of the issues that result |Media is everywhere in our culture today. Media can be defined as, the means of | |from dependency on modern media? |communication, as radio and television, newspapers, and magazines, that reach or influence| |Describe at least three issues. |people widely. As technology has quickly increased in the past half century, new forms of | | |media have been developed and marketed widely across our culture and the...
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