Jason A. Jennings
Principles of Marketing (BUS 330)
Instructor: Debra McCoskey-Reisert
January 28, 2012
Power of Wind
There is a large sector in the United States that believes wind energy is an excellent alternative resource. There is also a group of people that believe that the wind turbines that are used to generate wind energy is a bad idea because they obstruct the natural view, causes death to birds, and generates noise pollution. They also argue that wind energy is not a dependable source of energy because the wind does not blow continually. Wind as a viable source of energy will be evaluated from a positive and negative perspective. Wind energy has long history of being used as a power source (Berry, History of Windmills, 2011). Considering the current issues that the global community faces concerning green house gases and pollution alternative energy sources must be evaluated.
As of 2010 the United States Energy Information Administration listed Saudi Arabia, Russia, and the United States as being the top three world oil producers (U.S. Department of Energy). The top three oil consumers are the United States, China, and Japan. As of 2009 the United States Energy Information Administration listed Saudi Arabia, Canada, Iran, Iraq, and Kuwait as having the highest level of proven world oil reserves (U.S. Department of Energy). In 2010 the United States Imported close to forty nine percent of the petroleum products that it consumed in that same year (U.S. Department of Energy). About half of those imports came from nations located in the Western Hemisphere.
The world currently faces a shrinking petroleum based energy supply and a rapidly growing pollution problem as a result of the dependency on petroleum. Countries around the world increasingly have to compete with each other in order to secure petroleum based energy resources. China and India continue to place a higher demand on the worlds petroleum supply because of their rapidly growing economies. High gasoline prices, global warming concerns, and fears that fossil fuel resources are likely hitting peak supply while global demand is surging demands the modern world’s undivided attention. Oil producing countries in the Middle East currently hold a forty percent share of the world’s oil market.
Wind energy has the ability to market itself. There is a large sector around the world with a belief that wind energy is an excellent alternative resource. Wind farms are also one of the emerging green technologies that are beginning to show their true value. Between the year 2000 and 2010 the wind power capacity of the United States jumped exponentially (see page 6). That is a direct result of the hundreds of new wind farms that came on line in the American power grid. In 2010 global wind installation hit 196,000 gigawatts. In a recent study conducted by the United Nations said renewable energy accounted for sixty percent of new electricity generation capacity in Europe and more than half in the United States of America. The human relationship with the wind has been a long one with the use of sailing ships and windmills. For centuries past the wind was used as the main power source for sailing ships. The use of windmills seems to have started with the Persians for grinding grain (between 500 and 900 A.D.). Windmills started appearing in Europe around the time of the Crusades (1096 -1270). The European design is very different from the Persian one and there is an ongoing debate whether the Europeans developed the windmill themselves or the Crusaders had taken the idea back to Europe (Berry, History of Windmills, 2011). The earliest windmills found in Europe were a post mill construction. The main structure of the windmill sits on top of a post and could be rotated to face the wind. Human power was needed to rotate the windmill to face the direction of the prevailing winds. The windmill was turned by a long beam that was...