POTS & HOSES
In partial fulfillment of PG diploma in FMG
AIM OF THE PROJECT
The aim of the project was to develop a unique idea into tangible products and to launch it as an individual brand and under a well established brand as well. Through the project, the aim was also to understand the various aspects that are involved in the process of product development. The significance of every module in setting up a business from scratch was studied through the project.
I, Jigyasa Gauba, want to take this opportunity to thank the teachers and the faculty of the academy for their support and help at anytime the students required it. Without your constant motivation the project wouldn’t have been possible. Mrs. Priya Mary Matthew, Mrs. Anuradha Debnath, Mrs, Meenakshi Sehgal, Mr. G.P. Sahu and Mr. Ashish Batra, your greatness and your willingness to always mentor your students has been deeply appreciated.
The respondents of the questionnaires need to be thanked as well for their time and patience. Their answers have been the basis of the whole project and thus are treasured.
I would also want to thank my colleagues as they have always been there through every problem and have kept their competitiveness on side at the time of need. I am deeply grateful to have you all as my pillars.
Here my family and friends need a mention as well. If it wasn’t for their emotional support and understanding, my working on this project would have been a tedious and unsatisfying process.
Finally, thank you to the store managers, staff of the academy and other people whose contribution might have been small but not unnoticed.
TABLE OF CONTENTS
TOPICS PAGE NUMBER
• Chapter 1 - Introduction 5
• Chapter 2 – Product development idea 6
• Chapter 3 – Research Objectives 9
• Chapter 4 – Research Methodology 11
• Chapter 5 – Findings and interpretations for Product Development 15
• Environmental Analysis... [continues]
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