Possible Topics for Marketing Paper

Topics: Marketing, Customer relationship management, Advertising Pages: 6 (1698 words) Published: July 25, 2012
Possible Topics for Marketing Paper
Identifying good topic for marketing paper is a challenging task even for a qualified and professional academic writer. It's not a secret that your topic should correspond to specific class or subject. For instance, “Marketing mix of Google” can be a good topic for a marketing paper prepared for “Introduction to Marketing” class. However, such kind of a topic for a marketing paper is not relevant to such classes as “International Marketing” or “Marketing Management”. Therefore, when choosing among possible topics for your marketing paper, one should consider its relevancy to the course title and marketing issues covered in class. | | |

A List of Topics for Marketing Papers
| | |
| * E-commerce and internet marketing * What is customer opinion good for? * Economics crisis and inflation * How to improve brand recognition in TV ads * The birth of market of modern Indian art * How to understand uses of social networks * How to build an effective social network marketing campaign * How to design a good corporate culture * How to manage price increases * Shaping you brand management skills| | | | | |

These are some examples that can be used for a marketing paper of “Introduction to Marketing” class: * Marketing Mix
* Motivation as a marketing strategy
* Advertisement Campaigns
* Promotion
* SWOT analysis
* Directing and Controlling
* Marketing Management
* Marketing Project
Please, remember that these topics for a marketing paper should cover some ideas or information from the marketing course. Bad Topics for Marketing Paper
As any other college paper, a marketing paper brings academic value. Moreover, when choosing among possible topics for a marketing paper, students should remember that it will be evaluated carefully by a professor and will be checked with a help of a plagiarism system. Unfortunately, many tutors let students decide on the topic to use for a marketing paper. On the one hand, this gives freedom of choice to any student. On the other, it may bring possible misunderstandings. Topics for marketing paper can be too vague or too concise, which can affect a student's grade. For instance, if your teacher gives you the following topic for your marketing paper: “Marketing mix and its usage”, you should directly describe this tool in your college paper. “Marketing mix of Verizon” or “Marketing Concepts” would be bad topics for your marketing paper as the information described in these themes does not answer the question of your tutor. Finally, do not choose too complicated or too easy topics for a college paper as it may also affect your grade. Low quality essays will never receive a good grade. However, a difficult topic for a marketing paper, like marketing ideas essay, requires hours of reading and researching to turn it into a logical, credible, and well-planned piece of writing. http://www.bookwormlab.com/college-paper-writing/marketing/paper.html Examples of Research in Marketing

As noted, marketing research is undertaken to support a wide variety of marketing decisions. The table below presents a small sampling of the research undertaken by marketing decision area. Many of the issues listed under Types of Research are discussed in greater detail in other parts of the Principles of Marketing Tutorials.

Marketing Decision| Types of Research|
Target Markets| sales, market size; demand for product, customer characteristics, purchase behavior, customer satisfaction, website traffic| Product| product development; package protection, packaging awareness; brand name selection; brand recognition, brand preference, product positioning| Distribution| distributor interest; assessing shipping options; online shopping, retail store site selection| Promotion| advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising),...
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