Positioning of Selected Middle Eastern Airlines in the South African Business and Leisure Travel Environment

POSITIONING OF SELECTED MIDDLE EASTERN AIRLINES IN
THE SOUTH AFRICAN BUSINESS AND LEISURE TRAVEL
ENVIRONMENT  
by  
SVETLANA SUROVITSKIKH    
Submitted in fulfillment of the requirements for the degree of MAGISTER COMMERCII
in the Faculty of Economic and Management Sciences    
University of Pretoria  
STUDY LEADER: PROF. BERENDIEN ANNA LUBBE    
SEPTEMBER 2007




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ACKNOWLEDGEMENTS  
It would have been impossible to complete this study without the contributions and
support of a number of individuals and organisations. To all of those who have
assisted me through support, encouragement, professional advice, assistance and
suggestions, I wish to express my sincere appreciation.  
In particular I wish to thank the following persons and organisations:  

Prof. Berendien Anna Lubbe, my promoter, for her professional guidance and
advice, suggestions and assistance throughout the period of this study.

Dr. Mike van der Linde from the Department of Statistics, University of
Pretoria, for the valuable assistance he provided with the empirical research.

Mr. David Levey of the Department of English Studies, Unisa for the
professional and efficient manner in which he edited the final draft.

Mr. Craig Thomas, the General Manager of Etihad in South Africa for his
assistance with data collection.

Mr. David Pegg, the Managing Director of Sure Viva Travel, for his assistance
with providing a client list and data collection.

Mr. Marius Barnard, the managing member of Bophelo Tours and Safaris, for
providing me with his client list.

Mr. Colin Stier, the Chief Operational Officer of the High Performance Centre
(hpc), University of Pretoria, who facilitated data collection from guests
staying at the centre.

My parents and my sister, Oxana Surovitskikh, who believed in me and whose
sincere interest, encouragement and assistance have been a source of
inspiration.

My boyfriend, Dimitry... [continues]

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