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2013 Social Responsibility Report of
China Southern Airlines Company Limited
Part 1. CHAIRMAN'S STATEMENT
Part 2. HIGHLIGHTED EVENTS OF 2013
1. Chinese President Xi Jinping Shakes Hands with China Southern Airlines Flight
Attendant
2. Guangdong Party Secretary Hu Chunhua Visited China Southern Airlines and Carried out Relevant Research and Investigation Work
3. New Zealand Prime Minister headed a Visiting Delegation to China Southern Airlines
Headquarters
4. First Boeing 787 Dreamliner in China Joined the Fleet
5. Strategic Cooperation Agreement Entered into between China Southern Airlines and
Qantas
6. Operational Information
Part 3. FEATURE ARTICLE: MASS-BASED EDUCATION AND PRACTICE PROGRAM
1.

Improve Work Performance by Strengthening Management
(1) Promulgate rules and regulations to improve efficiency
(2) Encourage austerity and prohibit extravagance

2. Visit Customers for Improving Services
(1) Meet customers face to face to listen to their opinions
(2) Analyse and review customers’ comments and suggestions and define accountability (3) Share experience for improving service quality
3. Visit Frontline Staff and Increase Their Job Satisfaction
(1) Provide various channels for staff to voice their opinions
(2) Senior management to visit frontline staff
(3) Convene special meeting for delegating task of reform to different parties
(4) CCTV’s “Xinwen Lianbo” Coverage on China Southern Airlines’s Flight Delay
Control Measures
Part 4. ABOUT US
1. Company Overview
(1) Profile
(2) Framework
(3) Development strategy
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(4) Fleet size
(5) Flight network
(6) Operation quality assurance
(7) Major honors
2. Corporate Governance
3. Corporate Culture
Part 5. SOCIAL RESPONSIBILITY MANAGEMENT
1. CSR Outlook
2. Responsibility Management
(1) Strategic planning on social responsibility
(2) Yearly plan on social responsibility
(3) Project implementation
(4) Evaluation and feedback
(5) Identifying the key issues