Portland Cement

Topics: Portland cement, Cement, Concrete Pages: 59 (12249 words) Published: December 24, 2012
Shree Cement Limited

“Market perception of shree Cement
In terms of marketing mix”

Submitted in partial fulfillment for the

Award of Degree of

Master of Business Administration


Submitted By :-Submitted To :-

Institute of Information & Management Sciences

7-A, RIICO Institutional Complex, Sitapura, Jaipur- 302 022


The summer training project of management course plays an important role for a management student to develop him into a well groomed professional. It provides him the theoretical concepts and practical exposure in the field of application. Summer training project also provides him an idea of dynamic and versatile professional world as well as an exposure to the intricacies and complexities of the corporate world.

My summer training in SHREE CEMENT LIMITED Jaipur was an eye opening experience to see the level of customer satisfaction among people of the jaipur city & local area

During MBA program I was taught about two dozen subjects which if not applied properly are a simple waste of time. At SHREE CEMENT LMITED I got a chance to apply management theories to the latest competitive and marketing oriented environment.

In two months of market exposure, I learned a lot of various aspects of organizational structure, departments, sales, communication and their impact. Now I can say one thing that the best way to learn is at work. It was a real interesting experience and I enjoyed every part of it and hope that it would be helpful in my future.


Successfully accomplished project work and the completion of this report have been made possible by the significant contributions of many people.

I would like to express my sincere gratitude towards Mr.Naveen Sharma my organizational guide for giving me the support and encouragement that I needed, and providing many valuable suggestions and insights for my work. I would also like to thank my institutional guide Mr. Mukesh Machra for his support.

Finally, I’m grateful to the entire Shree Cement family, for co-operating with me during my work here.

MBA, Session of 2008-2010
Institute of information & management sciences

|1 |Industry overview |9 | |1.1 |Cement industry in India |9 | |1.2 |Major Players in Indian Cement Industry |10 | |1.3 |Process Technology |11 | |1.3.1 |Raw Materials for Cement Production |11 | |1.4 |Process |11 | |1.4.1 |Stages of Cement Production |12 | |1.5 |Types of Cement |15 | |1.6 |Scale of Operations |17 | |1.6.1 |Industrial production |17 | |1.7 |Exports...
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