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Porter Model and Indian Plastic Industry

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Porter Model and Indian Plastic Industry

Page 1 of 26
ZENITH
International Journal of Multidisciplinary Research Vol.1 Issue 7, November 2011, ISSN 2231 5780

PORTER’S FIVE FORCES ANALYSIS OF THE INDIAN PLASTIC INDUSTRY SANTANU MANDAL*
*Doctoral Research Scholar, IBS, Hyderabad.

ABSTRACT The Indian Plastic Industry has undergone dramatic changes since its inception be in the form of government initiatives or be it the no of players entering or their fluctuations in their operating scale. In the coming days, plastic will definitely have a bigger role to play particularly because of its wide utilization areas and diverse applicability. Although some controversies have crept in due to inadequate knowledge of the production techniques and their extent of adverse effects; still the industry believes that modern R & D efforts and government initiatives encouraging plastic usage will definitely help in overcoming these discrepancies. Till now, from a strategic view point industry analysis has not been performed on the Indian Plastic Industry while similar work has been widely done in other country context. This paper attempts to fill this gap.It holds certain insights for academicians which suggests to delve deeper for a firm level analysis as the sector is maximally ruled by SME’s and getting data is a significant problem. For the general reader it can imbibe a holistic idea of the Indian Plastic Industry along with its current strengths and limitations KEYWORDS: Indian Plastic Industry, Value Net Analysis, Herfindahl Index, Concentration Ratio. ______________________________________________________________________________ 1. INTRODUCTION Since independence, plastic industry in India have been playing a predominant role in shaping our lives. As it an indispensable item in our day to day activity, so its importance cannot be undermined. Since last decade with the advent of new and improved technologies, the industry has gained greater importance with the production of better and improved quality of polymers...