Porte's Value Chain for Shoprite

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  • Topic: South Africa, Vaal River, Northern Cape
  • Pages : 2 (452 words )
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  • Published : May 9, 2013
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SHOPRITE PTY LTD

Background
The Shoprite Group of Companies started from small beginnings in 1979 with the purchase of a chain of 8 Cape-based supermarkets for R1 million.  In 1983 the Group opened its first branch outside the Western Cape – in Hartswater in the Northern Cape and expanding in other provinces too. Shoprite was listed on the JSE Securities Exchange South Africa with a market capitalisation of R29 million It then owned 33 outlets. Two years later Shoprite ventured over the Vaal River and opened two stores in the former Transvaal province, the first of which is situated in Polokwane. Today the Shoprite Group trades with 1303 corporate and 427 franchise outlets in 17 countries across Africa, bringing the total number of stores in the Group to 1730.

I chose Shoprite because, as a student, it is where I buy my groceries- they have the lowest prices ever. They also provide a first world shopping experience and help achieve better life for its employees. For that, I thought I should use their company and learn more about it.

Pestle analysis
Political
Shoprite is a retail business that is tax compliant. Their recruitment process is fair and open to all (ages and race). Economic
Throughout the years, the company has been growing and is still growing strong, maintaining competitiveness. Sociological
Shoprite is giving back to the community by being involved in activities like Women of the year, Championship boerewors, Pretty things/Little things, etc; caters for all races and cultures and also employs young and old, male and female staff. The company is also involved in health awareness, e.g. they have a feeding programme Technological

Shoprite keeps up with the ever changing technology i.e. these services are available on their stores: speed point, withdraw cash from till, airtime, electricity, lotto, cash send, etc. Legal
Shoprite is governed by the law and company policies...
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