Preview

Portaventura Harvard Case Study

Satisfactory Essays
Open Document
Open Document
337 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Portaventura Harvard Case Study
1. Assess general situation with Port Aventura's performance in 1995 and what are the prospects for 1996 – 2000.
2760000 visits (25 % repeating), 110000 more than the forecast.
Revenues had exceed the target by almost 2 billion pesetas, so, they didn’t lose 1.3 billion as it was expected
Income from ticket sales was less than expected (64%). But, in return, Incomes from purchases made inside exceeded the initial budget by 40%.
The prospects for 1996-200 were to overcome the champaign effect and capture the public from nearby provinces (Catalonia, Valencia, the Basque country and Madrid). The campaign was targeted to the medium and low class, overall the families.

2. How far is Port Aventura from being Break Even?
It stands at a 3700 visits per day, the total number of visits has to be, at least, 2.5 millon people to cover the costs.
3. Please, suggest key cost cutting measures that Port Aventura may undertake to improve performance
Cut the commission paid to the distribution channels, decrease the promotional offers of free tickets in conjunction with other consumer products, or negotiate with the margin of the distribution channels according to a minimum number of tickets sold.
Reduce costs by changing the personnel who is doing nothing to clean the park (and save the cleaning costs)

4. What are the other areas of improvement?
The main area of improvement was to achieve a regular attendance of the public in order to use the parks capacity at 100%. For this, I would:
Increase the number of open days to increase supply
Adapt the ticket price depending on seasonality (being cheaper in winter)
Avoid the promotions during the holiday’s months (June, July, August) and festive days.
Adapt the ticket depending on collective groups (the bigger the group of people, the bigger the discount) Increase the number and the price of season tickets.
When the customers buy a ticker, give another free ticket for another day with low demand.

Allocate tickets to the countries

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Jet Copies Mat540

    • 328 Words
    • 2 Pages

    The lost revenue for one year is $52,518.04 based on calculations in the excel spreadsheet. Confidence in this answer is very high based on research. The limits of the study are that the accurate revenue for the day was not exact so therefore an exact number cannot be determined for lost revenue. Also, the probability always stands a chance that the numbers are likely not to occur or to occur. Therefore, the numbers are not exact and could change at any time given the situation.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mat 540-Assignment 1

    • 566 Words
    • 3 Pages

    The total amount of lost revenue is $20,166.30. This number is not totally accurate, but is an approximation of lost. The amount will always change significantly because r1, r2, and r3 are numbers generated randomly. To get a close approximation the breakdown will have to consist of 365 to account for…

    • 566 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Use Goal Seek to achieve a $0 balance by changing the Ticket Price per Person.…

    • 659 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Balanced Scorecard

    • 437 Words
    • 2 Pages

    Quarterly profits were higher than anticipated ($6,000 versus $5,000), Return on Capital Employed was much lower than Organization goal ($1,500 versus $4,000).…

    • 437 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Fluitec Wind Case Study

    • 516 Words
    • 3 Pages

    4. Improve the efficiency of utilizing wind energy (if turbines always run full capacity, then company should consider add more turbines or extend the turbine’s capacity)…

    • 516 Words
    • 3 Pages
    Good Essays
  • Good Essays

    M1 – explain how the management of human, physical and technological resources can improve the performance of a selected organisation.…

    • 1482 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Religious Health Care

    • 1418 Words
    • 6 Pages

    Describe the five (5) important elements of the governing board’s agenda for areas of improvement in core functions.…

    • 1418 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Describe the five (5) important elements of the governing board’ s agenda for areas of improvement in core functions.…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ethical Assignment

    • 296 Words
    • 2 Pages

    People who tend to get the better fare, they could wait until the last minute, and they will ask if there is any cheaper or free ticket go to the destination. And they also could book ahead from other people to get cheaper tickets with limited choice of…

    • 296 Words
    • 2 Pages
    Good Essays
  • Good Essays

    business resources

    • 1317 Words
    • 6 Pages

    M1-explain how the management of human, physical and technological resources can improve performance of a selected organisation.…

    • 1317 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Airline Ticket Prices

    • 899 Words
    • 3 Pages

    Airlines have used numerous models and computer programs to manage revenue throughout time. These models and computer programs have become increasingly complex and expensive, over a million dollars. However, these older models and computer programs have been phased out due to the low-fare program that many airlines switched to for a while. “Low-fare carriers do have models to manage revenue, but they’re very simple: Prices tend to step up steadily as a flight date nears, and travelers who want flexibility — a refundable ticket, perhaps — pay more.” (NBC News, 2008) The problem with this marketing of tickets is that “locking buckets of seats into specific fares — left airlines with empty seats, losing money.” (NBC News, 2008) More airlines are using bidding wars to sale their tickets, increasing the price of the ticket over time. The highest bidder wins the ticket proving that people will pay for what they want. “The new system accommodates the proliferation of new ways to buy plane tickets, including discounters and online markets such as Priceline and Hotwire, which sell “distressed inventory” that airlines would otherwise write off.” (NBC News, 2008)…

    • 899 Words
    • 3 Pages
    Good Essays
  • Good Essays

    As the marketing director for the Frisco Roughriders Minor League Baseball Team, it has come to my attention that ticket sales are down and fan participation is at an all-time low. To generate sales, management will be offering promotional opportunities each home game to increase revenues and to bring in more fans. The first promotional idea is to offer a military discount to all service members and their families. The discount will consist of buy one ticket at full price and receive a second, third, and even a fourth ticket half off. This promotional tool will last the entire month of November, in honor of the military appreciation month. This will target all age groups, from currently serving to retirees. By offering multiple tickets to a…

    • 513 Words
    • 3 Pages
    Good Essays
  • Good Essays

    the time because they looked safe, but in the long run many of these buyers have…

    • 1161 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Chapter 7

    • 269 Words
    • 2 Pages

    Use Goal Seek to achieve a $0 balance by changing the ticket price per person.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Extend the field trial to more locations with different scenarios for the three key dimensions: average ticket, daily vehicle count and mix of synthetics. By doing this they would have the impact for the retailers with lower average ticket and in the opposite the ones that already have a higher ticket value, if they could expect also a significant increase.…

    • 422 Words
    • 2 Pages
    Satisfactory Essays