Porsche AG is a German manufacturer of automobiles. Porsche SE holds two chief assets, the first of which is Dr. Ing. h.c. F. Porsche AG, often shortened to Porsche AG, manufacturer of the Porsche automobile line. The second asset is a large stake in Volkswagen AG. In this project we concentrate on Porsche AG as a Business unit.
Porsche AG, Stuttgart, the smallest independent manufacturer of automobiles worldwide, is since years on a road of success. In 2007 Porsche AG employed 11,571 workers with a turnover of 7.36 billion Euros.
The main business of Porsche AG is the development, fabrication and selling of exclusive sporty automobiles. Besides the automobile industry the company is also supplier for different financial services like for example financing of vehicles, credit cards and insurances.
Porsche AG describes its philosophy as follows: “The Porsche Principle is our Magna Carta. It is based on values and philosophies that together create our added value. The Porsche Principle is about a company that knows size isn’t everything. It’s also about a company that consistently goes its own way.”
1. Strategic power
All common shares hold the family Piech and Porsche. More than 50% of the preferential shares are in the hands institutional investors like banks, insurances or equity funds. These investors are manly based on the US, British or German market. The other half is widely spread over private investors, primarily from Germany (17.500.000 one half each common and preferential shares).
Therefore, the founder’s family for building the board of directors is completely controls voting. The executive board is elected by the board of directors and consequently in impact of the common shareholders. Due to this steady structure of holders, a long-term development is guaranteed. Porsche follows a strategy by investing in options and futures. This assures a stabile planning with suppliers trading with foreign... [continues]
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